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Inside the Hottest Booths at SEMA 2025
Inside the Hottest Booths at SEMA 2025

The SEMA Show stands alone as the ultimate proving ground for the automotive aftermarket world. No other

Inside the Hottest Booths at SEMA 2025

The SEMA Show stands alone as the ultimate proving ground for the automotive aftermarket world. No other event brings this level of innovation, craftsmanship, and straight-up creativity together in one

Inside the Hottest Booths at SEMA 2025
SUBTLE CONVERSION
SUBTLE CONVERSION

If you’re searching a crowd, you’ve got to look hard, and still you might miss the builder of this astounding

SUBTLE CONVERSION

If you’re searching a crowd, you’ve got to look hard, and still you might miss the builder of this astounding yet subtle Corvette. It’s almost as if the man and his cars are one and the same—loaded with

SUBTLE CONVERSION
CHEVY TRUCK ID: 1934-1972
CHEVY TRUCK ID: 1934-1972

Most of our truck-building buddies can date and identify any truck you can come up with from any distance,

CHEVY TRUCK ID: 1934-1972

Most of our truck-building buddies can date and identify any truck you can come up with from any distance, even from deep in a grove of trees and clear across a fairground show-’n’-shine. That’s what truck

CHEVY TRUCK ID: 1934-1972
The Hottest Trucks We Spotted at SEMA 2025
The Hottest Trucks We Spotted at SEMA 2025

If there’s one thing SEMA delivers every year, it’s jaw-dropping builds—and the hottest trucks at SEMA

The Hottest Trucks We Spotted at SEMA 2025

If there’s one thing SEMA delivers every year, it’s jaw-dropping builds—and the hottest trucks at SEMA 2025 didn’t disappoint. From slammed classics to high-flying off-road monsters, each build brought

The Hottest Trucks We Spotted at SEMA 2025
Pyramid Optimized Design: The Builder’s Secret Weapon
Pyramid Optimized Design: The Builder’s Secret Weapon

When a build needs to go from “cool idea” to “everyone’s talking about this,” the pros call Pyramid Optimized

Pyramid Optimized Design: The Builder’s Secret Weapon

When a build needs to go from “cool idea” to “everyone’s talking about this,” the pros call Pyramid Optimized Design. They’re the team behind some of the most talked-about show cars on the planet — using

Pyramid Optimized Design: The Builder’s Secret Weapon
Our SEMA 2025 Hot List
Our SEMA 2025 Hot List

SEMA always delivers sensory overload — the unveilings, the crowds, the horsepower echoing off every

Our SEMA 2025 Hot List

SEMA always delivers sensory overload — the unveilings, the crowds, the horsepower echoing off every hall. But this year, the real thrill came from the unexpected. Tucked between the headline builds and

Our SEMA 2025 Hot List
Metal, Muscle & Mastery: Inside SEMA’s Battle of the Builders 2025
Metal, Muscle & Mastery: Inside SEMA’s Battle of the Builders 2025

Every November, the SEMA Show turns Las Vegas into the beating heart of the custom car world—but one

Metal, Muscle & Mastery: Inside SEMA’s Battle of the Builders 2025

Every November, the SEMA Show turns Las Vegas into the beating heart of the custom car world—but one showdown always steals the spotlight: the Battle of the Builders 2025. It’s the aftermarket industry’s

Metal, Muscle & Mastery: Inside SEMA’s Battle of the Builders 2025
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TURNED-ON, TUNED-IN ECONOLINE

In an unmarked garage in north central Oklahoma (parked next to an original ’70 Boss 429) sat the Econoline. After moving the dead varmint skeletons and wiping off many years of dust, Kirk’s rolling time capsule was ready to see daylight again. Since the 406 Ford FE big block was

Read More »

HPX 2025 Award Winners

The inaugural High Performance Expo (HPX) brought together a powerhouse lineup of vendors, builders, and performance innovators. Amid fierce competition from dozens of standout products, two companies took home the top PerformancePlus HPX honors—showcasing the cutting edge of high-performance innovation.

Read More »

Car Spotting at HPX 2025

The inaugural High Performance Expo (HPX) made a powerful first impression, drawing industry professionals, builders, and enthusiasts to Charlotte for a three-day celebration of speed, innovation, and craftsmanship. From the packed show floor to live demos and high-profile panels, HPX delivered a dynamic mix of business and culture that felt

Read More »

HPX Emerges as a Must-Watch Tradeshow for the Performance Industry

There’s a new name making waves in the high-performance and motorsports world: HPX. The High Performance Expo, presented by the North Carolina Motorsports Association (NCMA), brings fresh energy and forward-thinking focus to the industry. Held at the Charlotte Convention Center, HPX delivers a dynamic experience for automotive professionals, racers, fabricators,

Read More »

GOING AFTERMARKET

You’ve probably heard those Zen sayings that ask questions like, “What is the sound of one hand clapping?” or, “If a tree falls in the forest and no one hears it, does it make a sound?” Those particular questions may be a little weighty for the scope of this article,

Read More »

STOPPING BEYOND DOUBT

NASCAR. It’s the most popular televised form of racing, with millions of fans across the nation. In fact, some believe NASCAR’s Cup Series Racing is the most popular sport in America. For all the money expended in Formula 1 (something in the neighborhood of $300 million a year for each

Read More »

PRODUCT SPOTLIGHT: Gearstar 4L65E Transmissions

When building a high-performance vehicle or performing an LS engine swap, your transmission is just as critical as the engine. The 4L65E transmission from Gearstar offers the perfect balance of strength, reliability, and adaptability—custom-built to handle up to 650 horsepower and tailored to your exact specifications.

Read More »

PRODUCT SPOTLIGHT: Dieselsite Deep Transmission Pan and Filter

At The Auto Builder, we’re always on the lookout for products made by real enthusiasts—folks who don’t just sell parts, they live them. That’s why we like the team at DIESELSITE. They don’t just talk the talk—they walk the walk. These guys live and breathe diesel, and they know firsthand

Read More »

TURNED-ON, TUNED-IN ECONOLINE

In an unmarked garage in north central Oklahoma (parked next to an original ’70 Boss 429) sat the Econoline. After moving the dead varmint skeletons and wiping off many years of dust, Kirk’s rolling time capsule was ready to see daylight again. Since the 406 Ford FE big block was

Read More »

HPX 2025 Award Winners

The inaugural High Performance Expo (HPX) brought together a powerhouse lineup of vendors, builders, and performance innovators. Amid fierce competition from dozens of standout products, two companies took home the top PerformancePlus HPX honors—showcasing the cutting edge of high-performance innovation.

Read More »

Car Spotting at HPX 2025

The inaugural High Performance Expo (HPX) made a powerful first impression, drawing industry professionals, builders, and enthusiasts to Charlotte for a three-day celebration of speed, innovation, and craftsmanship. From the packed show floor to live demos and high-profile panels, HPX delivered a dynamic mix of business and culture that felt

Read More »

HPX Emerges as a Must-Watch Tradeshow for the Performance Industry

There’s a new name making waves in the high-performance and motorsports world: HPX. The High Performance Expo, presented by the North Carolina Motorsports Association (NCMA), brings fresh energy and forward-thinking focus to the industry. Held at the Charlotte Convention Center, HPX delivers a dynamic experience for automotive professionals, racers, fabricators,

Read More »

GOING AFTERMARKET

You’ve probably heard those Zen sayings that ask questions like, “What is the sound of one hand clapping?” or, “If a tree falls in the forest and no one hears it, does it make a sound?” Those particular questions may be a little weighty for the scope of this article,

Read More »

STOPPING BEYOND DOUBT

NASCAR. It’s the most popular televised form of racing, with millions of fans across the nation. In fact, some believe NASCAR’s Cup Series Racing is the most popular sport in America. For all the money expended in Formula 1 (something in the neighborhood of $300 million a year for each

Read More »

PRODUCT SPOTLIGHT: Gearstar 4L65E Transmissions

When building a high-performance vehicle or performing an LS engine swap, your transmission is just as critical as the engine. The 4L65E transmission from Gearstar offers the perfect balance of strength, reliability, and adaptability—custom-built to handle up to 650 horsepower and tailored to your exact specifications.

Read More »

PRODUCT SPOTLIGHT: Dieselsite Deep Transmission Pan and Filter

At The Auto Builder, we’re always on the lookout for products made by real enthusiasts—folks who don’t just sell parts, they live them. That’s why we like the team at DIESELSITE. They don’t just talk the talk—they walk the walk. These guys live and breathe diesel, and they know firsthand

Read More »

TURNED-ON, TUNED-IN ECONOLINE

In an unmarked garage in north central Oklahoma (parked next to an original ’70 Boss 429) sat the Econoline. After moving the dead varmint skeletons and wiping off many years of dust, Kirk’s rolling time capsule was ready to see daylight again. Since the 406 Ford FE big block was

Read More »

HPX 2025 Award Winners

The inaugural High Performance Expo (HPX) brought together a powerhouse lineup of vendors, builders, and performance innovators. Amid fierce competition from dozens of standout products, two companies took home the top PerformancePlus HPX honors—showcasing the cutting edge of high-performance innovation.

Read More »

Car Spotting at HPX 2025

The inaugural High Performance Expo (HPX) made a powerful first impression, drawing industry professionals, builders, and enthusiasts to Charlotte for a three-day celebration of speed, innovation, and craftsmanship. From the packed show floor to live demos and high-profile panels, HPX delivered a dynamic mix of business and culture that felt

Read More »

HPX Emerges as a Must-Watch Tradeshow for the Performance Industry

There’s a new name making waves in the high-performance and motorsports world: HPX. The High Performance Expo, presented by the North Carolina Motorsports Association (NCMA), brings fresh energy and forward-thinking focus to the industry. Held at the Charlotte Convention Center, HPX delivers a dynamic experience for automotive professionals, racers, fabricators,

Read More »

GOING AFTERMARKET

You’ve probably heard those Zen sayings that ask questions like, “What is the sound of one hand clapping?” or, “If a tree falls in the forest and no one hears it, does it make a sound?” Those particular questions may be a little weighty for the scope of this article,

Read More »

STOPPING BEYOND DOUBT

NASCAR. It’s the most popular televised form of racing, with millions of fans across the nation. In fact, some believe NASCAR’s Cup Series Racing is the most popular sport in America. For all the money expended in Formula 1 (something in the neighborhood of $300 million a year for each

Read More »

PRODUCT SPOTLIGHT: Gearstar 4L65E Transmissions

When building a high-performance vehicle or performing an LS engine swap, your transmission is just as critical as the engine. The 4L65E transmission from Gearstar offers the perfect balance of strength, reliability, and adaptability—custom-built to handle up to 650 horsepower and tailored to your exact specifications.

Read More »
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