A FINE PIECE OF WORK
June 11, 2024
THE AUTO BUILDER
Featured
Bright Idea
Keith Bright was driving through tiny Basin, Wyoming (population just over 1,000), when he saw a ’58 Buick station wagon drive by in the opposite direction. “That’s strange,” he remembers thinking to himself. He could remember seeing only two other examples in his entire life. He had to have that car, but there was no time to follow the driver or flag him down. Bright returned to his home in Salina, Kansas, where he heads Bright Built Street Rods & Restoration, and occupied his time working on other people’s super rods. But he couldn’t get that ’58 wagon out of his mind.
The All-Steel Dynacorn ’47-’53 Chevrolet Five-Window Cab
For years, truck builders have searched, looking for that much-sought-after early five-window Chevy pickup project. They are still around and are occasionally found, but it’s getting tougher, and their condition is ever worsening. It’s simple math really: Only so many remain, and many of the really solid ones have been spoken for. To The Delight Of Custom Truck Builders Everywhere, The All-Steel Dynacorn ’47-’53 Chevrolet Five-Window Cab Is Now A Reality!
CREATIVE CABRIOLET
Cabriolets have become popular over the past few years, and the ’37 is an enthusiast favorite. They have become so popular that numerous reproductions have been made. Because of the original’s low production figures—only 10,184 were built—most, but not all, of the ’37 cabriolets attending rod events are fiberglass. The problem with the originals is that for years they were only marginally desirable and many were junked. The ones that weren’t were parked outside where the weather had taken its toll. When the tops rotted, the cabriolets would begin to rust from the inside out. That means that finding a nice, solid, rust-free cabriolet can be difficult.
Spotlighter
Product Spotlight: DIESELSITE 17-Row COOLERMAX Transmission Cooler
Top-of-Market Cooling Power: The Last Transmission Cooler You’ll Ever Need
Rated at a monster 59,000 BTUs, this cooler doesn’t just compete—it sets the bar. Standard factory units limp along at 15k–30k BTU. Even most “heavy-duty” aftermarket coolers top out well below the COOLERMAX’s rating. That extra capacity can mean the difference between cruising safely at 180° or cooking at 240°. In the real world, that translates into drops of 50–60°, longer fluid life, and transmissions that simply last.
Author
The Auto Builder Staff
Photos Courtesy of Ford Motor Co. & Dieselsite
Why Transmission Cooling Matters
Heat kills transmissions. Plain and simple. Every year, trucks get sidelined—not because the engine gave up, but because the transmission cooked itself alive. You tow, you haul, you sit in traffic, and all the while your fluid is breaking down, seals are hardening, and clutches are begging for mercy.
At 200° your ATF starts to degrade. At 240° varnish is forming. Push to 260° and rubber internals are toast. Hit 295°? Game over. Slipping, burning, and the kind of repair bill that makes your wallet hurt worse than your truck.
The DIESELSITE Solution
Enter the DIESELSITE 17-Row COOLERMAX.
Rated at a monster 59,000 BTUs, this cooler doesn’t just compete—it sets the bar. Standard factory units limp along at 15k–30k BTU. Even most “heavy-duty” aftermarket coolers top out well below the COOLERMAX’s rating. That extra capacity can mean the difference between cruising safely at 180° or cooking at 240°. In the real world, that translates into drops of 50–60°, longer fluid life, and transmissions that simply last.
Built for Performance and Durability
The COOLERMAX isn’t just bigger—it’s engineered smarter. With a 17-row stacked-plate core for maximum surface area, -8AN inlets, 316 stainless adapters, and universal mounting brackets, this unit is made to take abuse and keep delivering.
Compared to anything else on the market, the COOLERMAX provides a massive margin of cooling reserve, so you’re not just “good enough”—you’re bulletproof.
Standard and Powerstroke-Specific Options
The DIESELSITE 17-Row COOLERMAX is built to fit your truck and your preferences. Buyers can choose cooler fittings only for a simple upgrade or opt for a complete installation kit that includes hoses, clamps, and hardware for a hassle-free setup. Both options are available with 3/8″ or 1/2″ fittings to match your truck’s lines. For enthusiasts running the popular 1994–2003 Ford Powerstroke, there’s a dedicated kit designed for a direct-fit, bolt-on installation, providing heavy-duty cooling for these legendary 7.3L and early 6.0L trucks right out of the box.
Versatility in Installation
Mount it up, down, or sideways. Run it standalone or in series with your OEM cooler. The COOLERMAX plays well with just about any setup, giving you unmatched flexibility.
Your cost? A fraction of what a transmission rebuild will run you.
Specs at a Glance
Cooling Capacity: 59,000 BTU with 17-row stacked-plate core for maximum heat dissipation
Pressure Rating: 150 PSI working / 750 PSI burst pressure
Mounting Flexibility: Can be installed up, down, or sideways to fit any setup
Kit Options: Standard option or 1994–2003 Ford Powerstroke direct-fit kit
Fittings: Available with 3/8″ or 1/2″ fittings, cooler fittings only or complete installation kit
Kit Options: Standard option or 1994–2003 Ford Powerstroke direct-fit kit
Fittings: Available with 3/8″ or 1/2″ fittings, cooler fittings only or complete installation kit
Final Word: Stop Playing with Fire
Bottom line: If you’re working your truck without this cooler, you’re gambling with your transmission’s life.
Don’t wait until heat claims another victim. The DIESELSITE 17-Row COOLERMAX is the heavyweight champ of transmission cooling—bigger, tougher, and built to keep you running when everything else falls short.
👉 Click here to get yours today and put an end to transmission-killing heat.
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