The Auto Builder

Inside the Hottest Booths at SEMA 2025

The SEMA Show stands alone as the ultimate proving ground for the automotive aftermarket world. No other

Inside the Hottest Booths at SEMA 2025

The SEMA Show stands alone as the ultimate proving ground for the automotive aftermarket world. No other event brings this level of innovation, craftsmanship, and straight-up creativity together in one

Inside the Hottest Booths at SEMA 2025

SUBTLE CONVERSION

If you’re searching a crowd, you’ve got to look hard, and still you might miss the builder of this astounding

SUBTLE CONVERSION

If you’re searching a crowd, you’ve got to look hard, and still you might miss the builder of this astounding yet subtle Corvette. It’s almost as if the man and his cars are one and the same—loaded with

SUBTLE CONVERSION

CHEVY TRUCK ID: 1934-1972

Most of our truck-building buddies can date and identify any truck you can come up with from any distance,

CHEVY TRUCK ID: 1934-1972

Most of our truck-building buddies can date and identify any truck you can come up with from any distance, even from deep in a grove of trees and clear across a fairground show-’n’-shine. That’s what truck

CHEVY TRUCK ID: 1934-1972

The Hottest Trucks We Spotted at SEMA 2025

If there’s one thing SEMA delivers every year, it’s jaw-dropping builds—and the hottest trucks at SEMA

The Hottest Trucks We Spotted at SEMA 2025

If there’s one thing SEMA delivers every year, it’s jaw-dropping builds—and the hottest trucks at SEMA 2025 didn’t disappoint. From slammed classics to high-flying off-road monsters, each build brought

The Hottest Trucks We Spotted at SEMA 2025

Pyramid Optimized Design: The Builder’s Secret Weapon

When a build needs to go from “cool idea” to “everyone’s talking about this,” the pros call Pyramid Optimized

Pyramid Optimized Design: The Builder’s Secret Weapon

When a build needs to go from “cool idea” to “everyone’s talking about this,” the pros call Pyramid Optimized Design. They’re the team behind some of the most talked-about show cars on the planet — using

Pyramid Optimized Design: The Builder’s Secret Weapon

Our SEMA 2025 Hot List

SEMA always delivers sensory overload — the unveilings, the crowds, the horsepower echoing off every

Our SEMA 2025 Hot List

SEMA always delivers sensory overload — the unveilings, the crowds, the horsepower echoing off every hall. But this year, the real thrill came from the unexpected. Tucked between the headline builds and

Our SEMA 2025 Hot List

Metal, Muscle & Mastery: Inside SEMA’s Battle of the Builders 2025

Every November, the SEMA Show turns Las Vegas into the beating heart of the custom car world—but one

Metal, Muscle & Mastery: Inside SEMA’s Battle of the Builders 2025

Every November, the SEMA Show turns Las Vegas into the beating heart of the custom car world—but one showdown always steals the spotlight: the Battle of the Builders 2025. It’s the aftermarket industry’s

Metal, Muscle & Mastery: Inside SEMA’s Battle of the Builders 2025

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Featured

CIMTEX RODS SUPER CAMEO: PART 1

February 16, 2024

Product Spotlight: Artec Industries Alpha Series Aluminum Belly Pan Systems

June 21, 2024

Cooler Vintage

September 20, 2022

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Product Spotlight: Bill Mitchell Products Aluminum LS Engine Block

Ford

Product Spotlight: Pyramid Optimized Design Sequential Aurora Taillight for 1964½–1966 Mustang

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Product Spotlight: DIESELSITE 17-Row COOLERMAX Transmission Cooler

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AVALANCHE!

We wanted to not only show how easy it is to bring one of these sweet rides down to the ground, but also how great they look with this kit installed. The Belltech components are straightforward and do not require much more than simple hand tools to install, although an

SUM OF THE PARTS

Jason Whitfield never intended to hot rod a station wagon. It just sort of happened. You see, he had this Mitsubishi Diamante wagon that Rage Performance and NuFormz used as a parts-getter. After a few runs, the guys decided that the car needed some better tunes. As the parts pickup

CAMARO MAN

If you ask car enthusiasts to identify their favorite ’60s Chevy, most will say a Camaro. If you want a more specific answer, you probably will get mixed responses between the ’67-’68 models and the ’69. Troy Leiphart is one of those enthusiasts who like the early models, because they

WHO NEEDS THE LOTTO?

As the saying goes, “some guys have all the luck.” Out in the great state of New York, there is more going on than the Manhattan madness that most folks envision. There’s a distinct geographical separation between the urban density of Manhattan and the more rural confines of the area

Bonneville: The Final Frontier

Bonneville is that final frontier, a place where a man or a woman with a better idea isn’t punished with a bunch of extra weight or politically ruled out of racing. It’s a place where a person with a better idea gets in the record book until someone with a

SUPERCHARGING FOR BIG POWER

Building an engine that produces more horsepower than its stock configuration can be done in many ways. However, supercharging has proven to be one of the best ways to make the most horsepower over stock. Superchargers are air pumps that force a “super” charge of air into an engine, which

SUBTLE STANDOUT

From the low-key approach applied to this ’55 Chevy, it’s obvious that Jack and Gail Jenkins’ reasons for building it were based around applied craftsmanship, when you take into account the subtle style it displays. While the bodywork and paint are flawless, there’s little sign of the modifications beneath it,

ROAD-STIR

For the most part, street rodding is viewed as part of our American heritage, every bit as much as the blues and jazz, hot dogs and apple pie. It incorporates many of the traits we Yanks are known for,
combining ingenuity and individuality, plus a large dose of style

BOSS LADY

Michelle Holstien of Moreno Valley, California, grew up with a passion for cars. She took auto shop in high school for two years, and her dad, Bruce, helped her build a ’72 Ford Econoline van and a ’62 Econoline pickup.
But she really had her heart set on a

New-Age ‘Cuda

Upon approach, it stirs the heart much like the sight of an old friend, with the flowing contours that recall memories of great times and fast, simple cars—before we knew much about automotive computers, CDs or the true meaning of lateral acceleration and G-force. Like a favorite teddy bear from