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Inside the Hottest Booths at SEMA 2025
Inside the Hottest Booths at SEMA 2025

The SEMA Show stands alone as the ultimate proving ground for the automotive aftermarket world. No other

Inside the Hottest Booths at SEMA 2025

The SEMA Show stands alone as the ultimate proving ground for the automotive aftermarket world. No other event brings this level of innovation, craftsmanship, and straight-up creativity together in one

Inside the Hottest Booths at SEMA 2025
SUBTLE CONVERSION
SUBTLE CONVERSION

If you’re searching a crowd, you’ve got to look hard, and still you might miss the builder of this astounding

SUBTLE CONVERSION

If you’re searching a crowd, you’ve got to look hard, and still you might miss the builder of this astounding yet subtle Corvette. It’s almost as if the man and his cars are one and the same—loaded with

SUBTLE CONVERSION
CHEVY TRUCK ID: 1934-1972
CHEVY TRUCK ID: 1934-1972

Most of our truck-building buddies can date and identify any truck you can come up with from any distance,

CHEVY TRUCK ID: 1934-1972

Most of our truck-building buddies can date and identify any truck you can come up with from any distance, even from deep in a grove of trees and clear across a fairground show-’n’-shine. That’s what truck

CHEVY TRUCK ID: 1934-1972
The Hottest Trucks We Spotted at SEMA 2025
The Hottest Trucks We Spotted at SEMA 2025

If there’s one thing SEMA delivers every year, it’s jaw-dropping builds—and the hottest trucks at SEMA

The Hottest Trucks We Spotted at SEMA 2025

If there’s one thing SEMA delivers every year, it’s jaw-dropping builds—and the hottest trucks at SEMA 2025 didn’t disappoint. From slammed classics to high-flying off-road monsters, each build brought

The Hottest Trucks We Spotted at SEMA 2025
Pyramid Optimized Design: The Builder’s Secret Weapon
Pyramid Optimized Design: The Builder’s Secret Weapon

When a build needs to go from “cool idea” to “everyone’s talking about this,” the pros call Pyramid Optimized

Pyramid Optimized Design: The Builder’s Secret Weapon

When a build needs to go from “cool idea” to “everyone’s talking about this,” the pros call Pyramid Optimized Design. They’re the team behind some of the most talked-about show cars on the planet — using

Pyramid Optimized Design: The Builder’s Secret Weapon
Our SEMA 2025 Hot List
Our SEMA 2025 Hot List

SEMA always delivers sensory overload — the unveilings, the crowds, the horsepower echoing off every

Our SEMA 2025 Hot List

SEMA always delivers sensory overload — the unveilings, the crowds, the horsepower echoing off every hall. But this year, the real thrill came from the unexpected. Tucked between the headline builds and

Our SEMA 2025 Hot List
Metal, Muscle & Mastery: Inside SEMA’s Battle of the Builders 2025
Metal, Muscle & Mastery: Inside SEMA’s Battle of the Builders 2025

Every November, the SEMA Show turns Las Vegas into the beating heart of the custom car world—but one

Metal, Muscle & Mastery: Inside SEMA’s Battle of the Builders 2025

Every November, the SEMA Show turns Las Vegas into the beating heart of the custom car world—but one showdown always steals the spotlight: the Battle of the Builders 2025. It’s the aftermarket industry’s

Metal, Muscle & Mastery: Inside SEMA’s Battle of the Builders 2025
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AMERICAN BEAUTY

From a distance, this roadster appears to be from another place, far from American shores, as much as from another era. On closer approach, the Borrani wire wheels conjure thoughts of European heritage, although the shape borrows as much from past Indy roadsters and Sprinters as it does from the

Read More »

ALL FOR FUN

George Poteet is not the kind of guy who does things halfway. He likes to jump into a project with both feet and with his eyes wide open. Such has been the case over the many years he has been building street rods and customs. His street rods have been

Read More »

TAKE A WALK ON THE MILD SIDE

For many hot rodders, the word “custom” conjures up images of chopped, channeled, molded and frenched cars with wild metalflake paint jobs. Such radical customs no doubt helped define the custom movement of the 1950s, along with such phrases as “if it don’t go, chrome it,” but in virtually every

Read More »

BEYOND THE ENVELOPE

There’s no question that this ’68 Camaro pushes buttons, limits, and envelopes. This unique creation even pushes our understanding. It’s part nostalgia, part Blade Runner, brought together through a great deal of thought, creativity, and sheer talent.

Read More »

PERFORMING ARTS

Certain cars are stars. The ’57 Chevrolet Bel Air found itself in starring roles since the first car rolled off the assembly line. From its art deco fins and side trim to its potent 283, the car was an instant hit. Fans of the 1957 continue to follow the car,

Read More »

THE INTRUDER

From the first time you see this beautiful ’57 Ford Ranch Wagon, you know it’s special, both in its concept and its execution. You might also know this is the latest creation from one of the Midwest’s elite rod builders, Troy Trepanier, a guy who has been doing it his

Read More »

BLACKBIRD

We all have our own passions and preferences in whatever we do: food, music, dress, sports and cars. And passions can run high, particularly with cars. For some it may be Fords, for others Mopars, and there’s the whole broad spectrum of General Motors products—Cadillacs, Buicks, Oldsmobiles, Pontiacs and Chevys,

Read More »

NEWMAD

Automobiles and customizing developed simultaneously. There have always been individuals who had a need, a persistent yearning, to personalize their belongings. Some people add their initials to clothing or suitcases, some homeowners paint and landscape their dwellings differently than their neighbors, and some auto enthusiasts customize their automobiles to stand

Read More »

AMERICAN BEAUTY

From a distance, this roadster appears to be from another place, far from American shores, as much as from another era. On closer approach, the Borrani wire wheels conjure thoughts of European heritage, although the shape borrows as much from past Indy roadsters and Sprinters as it does from the

Read More »

ALL FOR FUN

George Poteet is not the kind of guy who does things halfway. He likes to jump into a project with both feet and with his eyes wide open. Such has been the case over the many years he has been building street rods and customs. His street rods have been

Read More »

TAKE A WALK ON THE MILD SIDE

For many hot rodders, the word “custom” conjures up images of chopped, channeled, molded and frenched cars with wild metalflake paint jobs. Such radical customs no doubt helped define the custom movement of the 1950s, along with such phrases as “if it don’t go, chrome it,” but in virtually every

Read More »

BEYOND THE ENVELOPE

There’s no question that this ’68 Camaro pushes buttons, limits, and envelopes. This unique creation even pushes our understanding. It’s part nostalgia, part Blade Runner, brought together through a great deal of thought, creativity, and sheer talent.

Read More »

PERFORMING ARTS

Certain cars are stars. The ’57 Chevrolet Bel Air found itself in starring roles since the first car rolled off the assembly line. From its art deco fins and side trim to its potent 283, the car was an instant hit. Fans of the 1957 continue to follow the car,

Read More »

THE INTRUDER

From the first time you see this beautiful ’57 Ford Ranch Wagon, you know it’s special, both in its concept and its execution. You might also know this is the latest creation from one of the Midwest’s elite rod builders, Troy Trepanier, a guy who has been doing it his

Read More »

BLACKBIRD

We all have our own passions and preferences in whatever we do: food, music, dress, sports and cars. And passions can run high, particularly with cars. For some it may be Fords, for others Mopars, and there’s the whole broad spectrum of General Motors products—Cadillacs, Buicks, Oldsmobiles, Pontiacs and Chevys,

Read More »

NEWMAD

Automobiles and customizing developed simultaneously. There have always been individuals who had a need, a persistent yearning, to personalize their belongings. Some people add their initials to clothing or suitcases, some homeowners paint and landscape their dwellings differently than their neighbors, and some auto enthusiasts customize their automobiles to stand

Read More »

AMERICAN BEAUTY

From a distance, this roadster appears to be from another place, far from American shores, as much as from another era. On closer approach, the Borrani wire wheels conjure thoughts of European heritage, although the shape borrows as much from past Indy roadsters and Sprinters as it does from the

Read More »

ALL FOR FUN

George Poteet is not the kind of guy who does things halfway. He likes to jump into a project with both feet and with his eyes wide open. Such has been the case over the many years he has been building street rods and customs. His street rods have been

Read More »

TAKE A WALK ON THE MILD SIDE

For many hot rodders, the word “custom” conjures up images of chopped, channeled, molded and frenched cars with wild metalflake paint jobs. Such radical customs no doubt helped define the custom movement of the 1950s, along with such phrases as “if it don’t go, chrome it,” but in virtually every

Read More »

BEYOND THE ENVELOPE

There’s no question that this ’68 Camaro pushes buttons, limits, and envelopes. This unique creation even pushes our understanding. It’s part nostalgia, part Blade Runner, brought together through a great deal of thought, creativity, and sheer talent.

Read More »

PERFORMING ARTS

Certain cars are stars. The ’57 Chevrolet Bel Air found itself in starring roles since the first car rolled off the assembly line. From its art deco fins and side trim to its potent 283, the car was an instant hit. Fans of the 1957 continue to follow the car,

Read More »

THE INTRUDER

From the first time you see this beautiful ’57 Ford Ranch Wagon, you know it’s special, both in its concept and its execution. You might also know this is the latest creation from one of the Midwest’s elite rod builders, Troy Trepanier, a guy who has been doing it his

Read More »

BLACKBIRD

We all have our own passions and preferences in whatever we do: food, music, dress, sports and cars. And passions can run high, particularly with cars. For some it may be Fords, for others Mopars, and there’s the whole broad spectrum of General Motors products—Cadillacs, Buicks, Oldsmobiles, Pontiacs and Chevys,

Read More »

NEWMAD

Automobiles and customizing developed simultaneously. There have always been individuals who had a need, a persistent yearning, to personalize their belongings. Some people add their initials to clothing or suitcases, some homeowners paint and landscape their dwellings differently than their neighbors, and some auto enthusiasts customize their automobiles to stand

Read More »
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