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SEMA 2023 Product Showcase
Explore the highlights of SEMA Show 2023 at the Las Vegas Convention Center, featuring exclusive videos of the latest automotive performance products, vehicle trends, and expert-led sessions from this premier event for car enthusiasts and industry pros, only on The Auto Builder.

HISTORY OF THE SUV
America’s love for the automobile has been evident and strong from day one, ever since the first horseless carriage rolled off the assembly line some 100-plus years ago. The fascination was slow at first for these virtually handmade motorized contraptions, but once they reached production, and Henry Ford made it feasible for anyone to own one, the automobile has helped shape our economy and has influenced the way we live our daily lives. Today, it’s hard to think of life without it.

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THE BIG SHOW AT 58
Continuing a 58-Year-Old Tradition With the Grand National Roadster Show 2007
Author
Tommy Lee Byrd
Photography: The Auto Builder Staff
THE BIG SHOW TURNS 58
When a particular car show carries a popular tradition for nearly 60 years, it’s really saying something about the organization that puts the show together. For 58 years, hot rod enthusiasts have been attending the Grand National Roadster Show, now located in Pomona, California, to witness the finest cars in the country.
A MIX OF HOT RODS, CUSTOMS, AND MUSCLE
Although there are hundreds of street rods and customs in attendance, muscle cars and street machines are also included in the population of cars on hand. At this renowned indoor show, the America’s Most Beautiful Roadster award provides an incentive to build the nicest rod possible. Of course, the roadster award rules out muscle cars, but the street rod guys have quite a crown to fight for. You can see more of the roadsters and street rods in the April issue of our sister publication Street Rod Builder.
CRAFTSMANSHIP AT THE POMONA FAIRPLEX
The level of craftsmanship and creativity has evolved over the years, and we never know what to expect when it comes time to visit the Pomona Fairplex in January. The wildest of the wild show up, and the biggest names are always there. This year was particularly special because 2007 marks the 75th anniversary of the ’32 Ford, one of the most popular choices for hot rodders. Ford Motor Company did a great job compiling a list of the 75 most significant ’32 Fords, and all 75 were invited to attend the roadster show. Although the Deuces in the collection were built in different eras ranging from the ’30s until now, they all share the heritage that goes along with a ’32 Ford. Mixed in with all the awesome street rods were a ton of muscle cars, some restored to original condition and others modified extensively.
THE CRUISE-IN EXPERIENCE
The main event is held in a group of buildings in the Fairplex facility, but more cars can be seen outside the building at the annual cruise-in. Hundreds of cars attended the cruise-in, which provides a change of pace and showcases the cars that are driven frequently. The cruise-in also has a laid-back atmosphere, and even in January, the weather in Pomona was great.
ONE OF AMERICA’S GREATEST CAR SHOWS
Whether you like simple or complex vehicles, the Grand National Roadster Show had it all and continues to be a “must-see” event for all car enthusiasts. Here’s your chance to take a look at some of the machinery that caught our eye in the show and at the huge cruise-in. Although this year’s show is still fresh in our minds, we can’t wait for next year’s event to see what and who shows up at one of America’s greatest car shows.
BONUS GALLERY
Never before published photos from the show









