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Products That Caught Our Eye at PRI 2025

The 2025 PRI Show in Indianapolis was a full-throttle showcase of performance automotive products, from street-ready upgrades to extreme race tech. We hit the floor to highlight the booths, parts, and builds that really stood out—gear that makes engines breathe better, weld stronger, and deliver reliable horsepower with precision.

HEMI WITH AN ACCENT

We know little about European drag racing, other than our sources tell us it is hotly contested and very popular. Frenchman Herve Caen is a drag racer, and at age 35, is the owner of not one but two silver ’68 ‘Cudas. One is a nitrous-equipped 440 Wedge built by Dick Landy Industries (DLI), and the other is this beauty, a duplicate but faster fish.

BAD BOWTIE

Some guys love their Chevys so much that they’ll go out of their way to flush out and record every bit of their cars’ histories. Such is the case with Gene Lavine of Excelsior Springs, Missouri. Lavine is 65 going on 35. A car guy since he was 16, he served his country as a jet fighter pilot and then went on to fly for the Federal Aviation Administration. He also has a Ph.D. and now is vice president of a company that manages collections for more than 30,000 businesses.

FURIOUS PLYMOUTH

Mike Buzzello has always liked Chryslers and once owned a tubbed Plymouth Road Runner. He lives in Omaha, Nebraska, and attends rod runs and car shows regularly with his friend Steve Gantz. One year at a Goodguys show, Buzzello saw an interesting car drive by, but he couldn’t identify it. Turns out it was a ’61 Plymouth Fury, and he could see how cool the car could be if it had all the right modifications. He searched for a clean body and came across a rust-free car from California that a collector from Texas had just bought. The ’61 Fury was a steal at $1,500, so Buzzello bought the car sight unseen. He knew the car had potential despite what some people said when it arrived at his shop.

SUBTLE CONVERSION

If you’re searching a crowd, you’ve got to look hard, and still you might miss the builder of this astounding yet subtle Corvette. It’s almost as if the man and his cars are one and the same—loaded with talent, with their most impressive aspects available only to those who take the time to notice.

Our SEMA 2025 Hot List

SEMA always delivers sensory overload — the unveilings, the crowds, the horsepower echoing off every hall. But this year, the real thrill came from the unexpected. Tucked between the headline builds and mega displays were the parts that made us slow down, lean in, and say, “Okay… now that’s something special.”

Rad Win by Rad Rides

We knew this one was special the moment we first spotted it at the 2024 Grand National Roadster Show. Now it’s official—the 2025 SEMA Battle of the Builders Presented by Mothers Polish has crowned Troy Trepanier of Rad Rides by Troy as the best overall builder of the year with his jaw-dropping Fenderless ’36 Ford Roadster.

Coast to Coast Cool

Part of the rarity of this car comes in the fact that this is one of the first 12 original Coast to Coast ’39 Ford Convertible bodies to be built. Since that time, a second-generation body has been developed, and while some changes have been made, the overall look is very much the same, and for good reason. While this design certainly captures the appeal of an original ’39 Ford convertible, it also captures the look of the Chip Foose-designed Smoothster built by Hot Rods By Boyd. It’s sleek, it’s innovative, and, unlike the Smoothster, it’s a truly affordable way for the Millards to arrive in style.

CLARITY OF THOUGHT

You can’t blame Dean Sears for feeling a little confused about his love for cars. You see, he’s spent the past nine years as the head of Sport Trucks by Dean in Moorpark, California. His first car, in fact, was a truck. Well, sort of a truck. It was a ’68 El Camino. Pundits have described this vehicle as neither car nor truck, and often the word “confused” is used. Yes, even in 1978 Sears couldn’t decide between cars and trucks.

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