Horseless Carriages Roar Through Monkey-Town
March 20, 2024
THE AUTO BUILDER
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Spotlighter
Winter WOW
World of Wheels Chattanooga Kicks Off the Show Season
Just after New Year’s, when the cold really starts settling in, one of the first major indoor car shows of the year rolls into town. The O'Reilly Auto Parts World of Wheels Custom Auto Show has become a yearly tradition—mixing hot rods, customs, and classics with a dose of pop culture to create a winter event that gives the whole family a reason to get out of the house.
Author
Jamie Dent
Photography by Scott Killeen
58th Annual Chattanooga World of Wheels
The 58th annual Chattanooga edition took place January 9–11, 2026, inside the spacious Chattanooga Convention Center. Held every year during the second weekend of January, the event transforms more than 100,000 square feet of exhibition space into one of the South’s premier indoor showcases of custom automotive craftsmanship.
A Stop on the Legendary World of Wheels Circuit
Part of the legendary World of Wheels circuit, the Chattanooga stop brings together an impressive mix of hot rods, customs, classics, motorcycles, and radical builds—all polished and displayed under bright convention hall lights. For builders and enthusiasts across the Southeast, it’s a chance to debut winter projects, connect with fellow gearheads, and kick off another year of car show season.
A Winter Tradition for Car Enthusiasts
Blending serious automotive creativity with entertainment and family-friendly attractions, World of Wheels continues to deliver the kind of high-energy indoor show that has kept it a winter tradition for nearly six decades.
