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LOWER YOUR ALTIMA, NOT YOUR STANDARDS

Nissan is hoping that the Altima finds a niche with the tuner crowd and makes a huge splash with the younger generation that is far more car-conscious than those who buy mere transportation. It priced the car competitively at $17,900, but it’s hard to consider that $18,000 is reasonable—until you compare the Altima to what little you get out there for $17,900 nowadays.

EXHAUSTIVE RESEARCH

When the Datsun 240Z was introduced at the end of 1969, car enthusiasts around the world took note. After all, here was a car that put many of the long-established sports car favorites into a tailspin, both on the street and in several racing venues.

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