custom interior

The longer we are in this business, the more we are certain that the one skill which is most important to know is how to paint. A custom painter can take nearly anything and turn it into a fine ride. Sure, those who can work on suspension or engines are able to take their specialty and turn it to their advantage, but no one modification makes more impact than a cool paint job. That is why guys such as Sam Spinelli, a custom painter for more than 12 years, can cruise around town in this 1990 Chevrolet C1500. Adorned with a killer basecoat and an amazing set of flames, it would be a show truck for the rest of us, but he simply describes the Chevy as his daily driver.

When Jorge Torres was young he would help his father around his shop. Named after the senior Torres, Armando’s Custom Upholstery in San Jacinto, California, opened in 1989 when Jorge was still in high school. In 1992, he began working full time with his father and brother, Armando Jr. He stared doing old cars and went to a few shows to promote their work. During this time he mentioned to his dad that he wanted to build a 1969 Chevy pickup. It turned out that his dad had a friend who owned one, but he was told that the truck was in pretty rough shape. All Jorge heard was that the price, at $1,500, was in his range.

Those who know Ottawa, Kansas Roger Ward are almost certainly aware of his dry wit, his candid demeanor and his unique ability to create understated cars, one after the other. His talent in applying the most understated details to relatively unsung vehicles provides a lesson for us all that the best way to make a strong statement is to say as little as possible and do it your own way.
While his daily duties revolved around reworked body panels and refining those efforts with a paint gun, his lifelong hobby has focused those skills on a series of cars that exudes the same laid-back character which can be enjoyed in this extremely subtle, yet equally eye-?catching, 64 short-wheelbase Chevy pickup. As with so many trucks of this era, previous owners didn’t worry too much about retaining its pristine originality. Dented and rusty, this truck had been through the proverbial ringer, which made this conversion that much more difficult to achieve. Then again, Ward’s particular talents have made a great deal out of lesser vehicles, so this would simply be another test of his talents and another example of the skills he wields.

For every hot rod shop that has a show on TV, there are countless smaller shops that will never get mainstream TV exposure or clothing lines sold at Wal-Mart. But all across the country, it’s these smaller shops that turn out the majority of the street and super rods that you and I enjoy, and that we see at shows. And even though these little guys may not have big reputations yet, they churn out consistent and excellent work—and, that is precisely how some of these smaller shops will eventually become bigger shops with even more prestige.