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PRI 2025 New Product Round-Up
The 2025 PRI Show just tore through Indianapolis, and if you weren’t there, you missed a full-throttle showcase of racing tech that doesn’t mess around. Builders, racers, and gearheads packed the floor, and the energy was absolute chaos—in the best way. The products? They didn’t whisper—they slammed onto the scene, sharp, loud, and ready to make your ride better, safer, faster, meaner.

LIGHTEN UP
The new E46 BMW M3 comes equipped with some serious OE HID headlights, but what if you’re still not happy? You want something different; you want to add some spice to your headlight setup. Well, this story is just for you.

The Ugly Duckling
Experience the remarkable metamorphosis of a 1954 Dodge pickup as it evolves from a utilitarian workhorse to an award-winning showstopper. Immerse yourself in the meticulous craftsmanship by Hot Rod Garage, featuring a Mopar 360 crate engine, custom bodywork, and a DuPont Super Jet Black exterior. Marvel at the interior’s camel Ultraleather, Budnik steering wheel, and Vintage Air Gen III system. Discover how Charles Black’s once-overlooked ’54 Dodge became a masterpiece, earning accolades and recognition at events nationwide.
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POPULAR READS
“Gray Madder” Takes Home the 2025 Ridler Award
A '55 Nomad That’s Pure Hot Rod Perfection






Built to Win by Southern Comfort Customs
Hailing from North Carolina, the crew at Southern Comfort Customs knocked this build out of the park. The Nomad sits on a rock-solid Art Morrison chassis with a trick hydraulic suspension setup, which means it’s got the stance and the ride to match. And let’s talk about power—because this thing’s got plenty.
LS3 Power with a Nod to the Past
Under the hood, you’ll find a rowdy LS3 pumping out serious power, breathing through Ultimate Headers and managed by a Holley EFI system. A 6L90E six-speed automatic backs it up, making sure all that horsepower gets to the pavement. And in a genius move, they worked in a custom billet air cleaner using pieces from an old-school 265 small-block unit, blending modern tech with classic vibes.
Custom Styling That Nails It
This isn’t just a go-fast machine—it looks insane too. The body is covered in Glasurit 55 paint, and the one-off billet grille sets the tone up front. Chrome and billet details are everywhere, giving it that perfect mix of class and aggression. The wheels? Full custom from Evod Industries—18x10s in the front and 20x12s in the rear, wrapped in Diamond Back Classic rubber. It’s got the stance, it’s got the style, and it just flat-out works.
Inside the Cabin—Modern Comfort Meets Classic Cool
Step inside, and the details keep coming. Dakota Digital gauges sit in a slick custom dash, with a one-off steering column by Kevin Fugate. The leather interior? Hand-stitched perfection by Jeff Shores. And because no hot rod should be a sweaty mess, it’s got Vintage Air to keep things cool.
A Well-Earned Spot in Hot Rod History
The Bresnahan family and the mad scientists at Southern Comfort Customs didn’t just build a car—they built a legend. The “Gray Madder” Nomad is everything a Ridler-winning hot rod should be: wild, innovative, and straight-up badass. Congrats to the team for bringing this one to life and taking home the biggest award in the game!



