HIGH-SCHOOL HEARTTHROB REVISITED
March 28, 2025
THE AUTO BUILDER
Featured
’63 FORD FASTBACK
“Total Performance” is what the Ford Motor Company called its corporate racing program back in the early ’60s, and it was a great way to show the buying public how strong and well engineered the automaker’s vehicles were. In a bold and blatant fashion, Ford was heavily involved in competition—in a big way.
Drilled and Thrilled
Rich Oakley is not your average hot rod builder. There is no room for cookie cutter cars in the Retro Rides by Rich shop in Archdale, North Carolina. In fact, he prefers to be one step ahead of the norm when it comes to building his personal rides. Loosely inspired by the Tony Nancy 22 Jr., his Model A highboy comes equipped with an attitude. “The car has a loud, rude nature. That’s what I like about it, the way it shakes, smells, and of course, the noise,” Oakley says. It has an aggressive stance, and those six Holley 94 carburetors are an indication that the roadster might have a chip on its shoulder.
THE BUZZ IN WINDOWS
There was a time not all that long ago, between station wagons and SUVs, when big conversion vans were the family transportation of choice. In the beginning, the Big Three considered vans to be commercial vehicles, fitted with rubber floor mats, vinyl seats and short (if any) side windows, not the decked-out, posh family transport they would become.
Spotlighter
Remembering Gene Winfield
The Custom King Who Never Stopped
The hot rod world just lost a titan—Gene Winfield, a guy who didn’t just customize cars, he straight-up reshaped the scene. Over seven decades of cutting, welding, painting, and innovating, Gene left behind a legacy that won’t ever fade, no matter how many coats of candy paint get sprayed in the future.
Author
The Auto Builder Staff
Photography by Scott Killeen
From Modesto Streets to Custom Shop Royalty
Born and raised in Modesto, California, Gene built his first roadster in high school—while the world was still tangled up in World War II. By ’46, he had Windy’s Custom Shop up and running, launching a career that would take him from street racing to dry lakes, from local hot rod shows to the national stage.
Military Duty and a New Era of Custom Cars
Even when Uncle Sam called him up, Gene kept at it, building a ’41 Ford while stationed in Japan. When he got back stateside in ’51, he opened Winfield’s Custom Shop and started crafting metal into rolling artwork. The hot rod crowd caught on quick—especially when his radical Rod & Custom Dream Truck hit the scene. By the time the Jade Idol debuted in 1960 with his signature fade paint job, Gene had cemented himself as the guy who could push boundaries and make customs look like they were built in the future.
From AMBR Wins to Detroit
Gene didn’t just shape customs—he shaped the entire industry. Three of his cars snagged the “America’s Most Beautiful Roadster” title, and his talent caught the eye of Detroit. Ford brought him in for their Custom Car Caravan, and AMT tapped him to run their Speed and Custom Division in Phoenix. That’s where he cooked up full-scale show cars, wild accessories, and even the plastic-bodied Piranha, proving that his creativity had no limits.
Hollywood Called, and Gene Delivered
If you’ve watched TV or hit the movies in the last 60 years, you’ve seen Gene’s work—even if you didn’t know it. He built the Galileo shuttlecraft for Star Trek, rigged up gadget cars for Get Smart and The Man from U.N.C.L.E., and turned out 25 future-forward machines for Blade Runner. Oh, and if you remember Back to the Future II, yeah—Winfield had his fingerprints on that one, too.
Never Slowing Down
By the ‘80s, customs were back in full force, and Gene was right there in the thick of it. He started churning out steel and fiberglass parts for classic Fords and Mercurys, even creating full 1949-51 Mercury bodies in glass. And the best part? He didn’t just sit back and watch—he was out there, hands-on, working metal, teaching workshops, and proving that legends don’t retire.
The Man, The Myth, The Legacy
Gene’s list of awards and honors is as long as a Bonneville straightaway. Hall of Fame inductions, lifetime achievement awards, TV appearances—you name it, he earned it. But beyond the trophies and accolades, it was his relentless passion, his twinkling eye, and that signature Winfield fade that made him unforgettable.
This world will never see another Gene Winfield. But every time a young builder picks up a torch, every time a painter lays down a mind-blowing fade job, and every time a custom rolls onto the show floor looking like it’s straight out of the future, his influence lives on.
Rest easy, Gene. You’ll always be the king of cool.
