Beyond Restoration
June 17, 2024
THE AUTO BUILDER
Featured
As Luck Would Have It
It’s a scenario we all dream about. We don’t mean dreaming about winning the lottery or dating Eliza Dushku; we mean one that can actually happen, like finding your dream car and being able to take it home.
TWO-HOUR TECH
Improving your new Mustang doesn’t have to be an arduous affair. You’re supposed to enjoy working on your car, RATHER than dreading getting off work because you “have” to wrench on the Ford. With that attitude in mind, we recently spoke with Al Kamhi, of Control Freak suspensions, to get his advice on what enthusiasts could do to further the concept of upgrading a Mustang in just an hour or two. But there’s a catch: the upgrade had to make a real difference in the car’s performance.
The Other American Musclecar
American Motors was an extremely conservative automobile company, happy with building basic transportation cars and small, economical compacts. When Pontiac stunned the world with the sales success of the ’64 GTO, many of the other car manufacturers also wanted to cash in on the new emerging muscle car movement. If strong-running cars could bring additional cash into the coffers, they were all for it. All except conservative American Motors, which denounced the idea of building fast cars because they wouldn’t be safe in the hands of young buyers. AMC continued on, content with building Ramblers. That idea lasted for about two years, but after seeing the sales success of the other auto manufacturers, AMC finally decided to cash in on the youth movement.
Spotlighter
Remembering Gene Winfield
The Custom King Who Never Stopped
The hot rod world just lost a titan—Gene Winfield, a guy who didn’t just customize cars, he straight-up reshaped the scene. Over seven decades of cutting, welding, painting, and innovating, Gene left behind a legacy that won’t ever fade, no matter how many coats of candy paint get sprayed in the future.
Author
The Auto Builder Staff
Photography by Scott Killeen
From Modesto Streets to Custom Shop Royalty
Born and raised in Modesto, California, Gene built his first roadster in high school—while the world was still tangled up in World War II. By ’46, he had Windy’s Custom Shop up and running, launching a career that would take him from street racing to dry lakes, from local hot rod shows to the national stage.
Military Duty and a New Era of Custom Cars
Even when Uncle Sam called him up, Gene kept at it, building a ’41 Ford while stationed in Japan. When he got back stateside in ’51, he opened Winfield’s Custom Shop and started crafting metal into rolling artwork. The hot rod crowd caught on quick—especially when his radical Rod & Custom Dream Truck hit the scene. By the time the Jade Idol debuted in 1960 with his signature fade paint job, Gene had cemented himself as the guy who could push boundaries and make customs look like they were built in the future.
From AMBR Wins to Detroit
Gene didn’t just shape customs—he shaped the entire industry. Three of his cars snagged the “America’s Most Beautiful Roadster” title, and his talent caught the eye of Detroit. Ford brought him in for their Custom Car Caravan, and AMT tapped him to run their Speed and Custom Division in Phoenix. That’s where he cooked up full-scale show cars, wild accessories, and even the plastic-bodied Piranha, proving that his creativity had no limits.
Hollywood Called, and Gene Delivered
If you’ve watched TV or hit the movies in the last 60 years, you’ve seen Gene’s work—even if you didn’t know it. He built the Galileo shuttlecraft for Star Trek, rigged up gadget cars for Get Smart and The Man from U.N.C.L.E., and turned out 25 future-forward machines for Blade Runner. Oh, and if you remember Back to the Future II, yeah—Winfield had his fingerprints on that one, too.
Never Slowing Down
By the ‘80s, customs were back in full force, and Gene was right there in the thick of it. He started churning out steel and fiberglass parts for classic Fords and Mercurys, even creating full 1949-51 Mercury bodies in glass. And the best part? He didn’t just sit back and watch—he was out there, hands-on, working metal, teaching workshops, and proving that legends don’t retire.
The Man, The Myth, The Legacy
Gene’s list of awards and honors is as long as a Bonneville straightaway. Hall of Fame inductions, lifetime achievement awards, TV appearances—you name it, he earned it. But beyond the trophies and accolades, it was his relentless passion, his twinkling eye, and that signature Winfield fade that made him unforgettable.
This world will never see another Gene Winfield. But every time a young builder picks up a torch, every time a painter lays down a mind-blowing fade job, and every time a custom rolls onto the show floor looking like it’s straight out of the future, his influence lives on.
Rest easy, Gene. You’ll always be the king of cool.
