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Meet the Best New Product Award Winners – Goodguys Columbus 2025

From suspension breakthroughs to slick bolt-ons and next-gen wiring solutions, this curated collection of fresh hardware gave attendees a first look at what’s about to hit the streets—and the shelves. With awards on the line and plenty of eyeballs walking the floor, companies brought their A-game, packing the display cases with smart engineering, clean design, and purpose-built upgrades. Whether you’re a pro builder or garage warrior, this was the place to get hands-on with the future of hot rodding.

Easy Out

In this day and age, getting the most power out of your late-model truck or SUV is both difficult and easy. Now that we have covered ourselves technically, we will give you the reasoning behind this convoluted theory. New vehicles are hard to work on but easy to upgrade. See? That was easy.

The Old EQUALIZER

To say that the Fox-body Mustangs have been among the favorites of Ford performance enthusiasts since they began production in 1979 is like saying Henry Ford did okay. Even those without an eye for the obvious know that, by sheer numbers alone, these highly effective, as well as affordable, machines rule the streets of America. And while ’79-’93 Mustangs may lack some of the technological advancements found in Ford showrooms today, there’s an abundance of components available through the aftermarket that will make up for that shortcoming, and lots more.

TOYOTA STEERING SOLUTIONS

While early Toyota trucks are a great foundation, they do require a few modifications to make them capable of serious off-road use. Sure, you’ll need the basics, such as larger tires, lower gears and some kind of traction-aiding device in the differentials, but first there is a more important issue at hand. The steering on these early Toyota trucks was not designed with hardcore off-road use in mind.

New Love for the Step Child

Ford fans will always have a soft spot in their blue-oval hearts for the Windsor, the Cleveland and the big 460 FE engines—and deservedly so. If you’ve ever crawled a junkyard for one of these engines, you’ve likely passed over more than a few 351M and 400 engines to find what you are looking for. Poor factory numbers and bad word-of-mouth have made these cousins to the mighty Cleveland about as wanted as poison ivy at a nudist colony, but there is power to be found in those engines—and cheap, too.

Well Worth The Wait

Is a love for fast cars—specifically those that are Chevrolet-powered—hereditary? If you were to ask C.A.T. Operations Engineer Kevin Christensen of Castaic, California, he would definitely say that it is.

Scrap Yard Binders

Since we don’t really have to search for vintage parts anymore, gone are the days of scouring the local “Pick-a-Part” in search for that illusive part that will interchange or convert your muscle car to bucket seats, tilt steering, A/C or some suspension upgrade. But there was a day when you and a rodding buddy could venture to your favorite junkyard and come home with a whole truckload of cool vintage goodies that would aid you in your rebuild, all in the span of a day.
Well, those days aren’t completely gone. While at the local wrecking yard looking for any useful hot rod parts, we stumbled across another enthusiast, Sean Rievley, who is in the progress of upgrading his ’71 Chevelle chassis

WHAT A CONCEPT

After recently purchasing a ’62 Thunderbird, it became obvious very quickly that the car needed a new engine. Our plan was to turn the car into a daily driver, and so, as long as we needed a new engine, we figured we’d add air conditioning to the car while we were at it. And if you really know your Ford history, you also know that the ’62 was the last model T-bird to come with a generator rather than an alternator—one more reason to consider an upgrade.

SHOW & GO

York, Pennsylvania’s Jesse Houseman is a genuine Ford man. In addition to owning an ’89 convertible 5.0, an ’04 F-150 and, previously, an ’89 LX 5.0, he built the stunning ’88 LX you see here. He did almost all of the work himself, starting with a four-cylinder donor car in poor shape and transforming it into a show car with racecar performance—or is it the other way around?

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