American Motors was an extremely conservative automobile company, happy with building basic transportation cars and small, economical compacts. When Pontiac stunned the world with the sales success of the ’64 GTO, many of the other car manufacturers also wanted to cash in on the new emerging muscle car movement. If strong-running cars could bring additional cash into the coffers, they were all for it. All except conservative American Motors, which denounced the idea of building fast cars because they wouldn’t be safe in the hands of young buyers. AMC continued on, content with building Ramblers. That idea lasted for about two years, but after seeing the sales success of the other auto manufacturers, AMC finally decided to cash in on the youth movement.