TheAutoBuilder.com

Trucks

Too Cool

When Billy Durant approached Louis Chevrolet about designing a new automobile, Chevrolet was a famous race car driver whose exploits in the Indianapolis 500 were legendary. The year was 1911 and Durant, who could see the writing on the wall for his horse-drawn buggy business, figured who better to design an all-new, high-performance vehicle than a successful driver. Chevrolet, a company that was founded by racers and has produced some of the best high-performance vehicles ever to hit the pavement, has once again gone where no other manufacturer has dared to venture. With truck sales making up nearly 50 percent of their sales volume each year, Chevy wanted to create a Flagship vehicle for their pickup line. It had to be a totally new idea in pickups. But what was to be the angle? Luckily, someone at Chevy figured that since the Corvette holds that title for the autos, maybe the new truck should be equally as high performance. With that, the new Chevrolet Silverado Coolside II was born.

CHEVY TRUCK ID: 1934-1972

Most of our truck-building buddies can date and identify any truck you can come up with from any distance, even from deep in a grove of trees and clear across a fairground show-’n’-shine. That’s what truck guys do: They enjoy identifying a rusted old fender at a swap meet…

The Hottest Trucks We Spotted at SEMA 2025

If there’s one thing SEMA delivers every year, it’s jaw-dropping builds—and the hottest trucks at SEMA 2025 didn’t disappoint. From slammed classics to high-flying off-road monsters, each build brought massive personality, insane attention to detail, and a presence that made the show floor buzz. These weren’t just trucks—they were rolling works of art that had enthusiasts stopping in their tracks.

C10 Nationals 2025: Nashville Sets Record-Breaking Truck Celebration

The 5th annual Classic Parts of America C10 Nationals® presented by Chevrolet Performance roared into Nashville last weekend, and 2025 set new all-time records! With 1,400 trucks on display, this was two days of pure, non-stop excitement for C10 fans from across the country. From garage-built classics to jaw-dropping pro-level builds, every truck brought its own flavor, and every corner of the show was buzzing with energy.

Product Spotlight: DIESELSITE 17-Row COOLERMAX Transmission Cooler

Rated at a monster 59,000 BTUs, this cooler doesn’t just compete—it sets the bar. Standard factory units limp along at 15k–30k BTU. Even most “heavy-duty” aftermarket coolers top out well below the COOLERMAX’s rating. That extra capacity can mean the difference between cruising safely at 180° or cooking at 240°. In the real world, that translates into drops of 50–60°, longer fluid life, and transmissions that simply last.

Scroll to Top