A Celebration of the Jeep® Lifestyle

Inside and outside the LeConte Center, attendees explored wall-to-wall custom Jeeps, cutting-edge aftermarket gear, and game-changing off-road innovations. Vendors from across the country packed the show floor, showcasing everything from hardcore lift kits to the latest lighting tech. The atmosphere was electric as families, Jeep clubs, and first-timers all came together to celebrate the adventurous spirit that makes the Jeep® lifestyle so addictive.

Trail Thrills at Mountain Mile

If the show floor was the heart of the Invasion, the 7th Annual Jeep® Trail Course at Mountain Mile was the adrenaline shot. Nearly 80 acres of Smoky Mountain terrain — twists, climbs, steep descents, and epic overlooks — put Jeep® rigs through their paces. It was stock-friendly but still wild enough to test skills, proving that adventure doesn’t stop at the pavement.

Drivers walked away with mud on the tires, photos worth framing, and stories to last until next year.

Cades Cove Jeep Parade Tradition

On Sunday, the event wound down with nearly 300 Jeeps rolling through Cades Cove — a perfect exclamation point to the weekend. This scenic drive has quickly become an Invasion tradition, showing that no matter how wild the event gets, there’s always time to reconnect with the Smokies’ natural beauty.

Mark Your Calendars for 2026 — It’s Going to Be Huge

The Great Smoky Mountain Jeep Invasion returns August 20–22, 2026, and it’s already shaping up to be even bigger. More Jeeps. More vendors. More trails. More epic memories. If 2025 was any indication, 2026 will be an off-road takeover no Jeep® fan will want to miss.

Attendees are encouraged to book their stays, rally their crews, and get their Jeeps ready — because the Smokies will shake again in 2026.