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Inside the Hottest Booths at SEMA 2025

The SEMA Show stands alone as the ultimate proving ground for the automotive aftermarket world. No other event brings this level of innovation, craftsmanship, and straight-up creativity together in one place. Everywhere you turn, there’s something new—fresh tech, wild ideas, and custom builds that push boundaries in ways only SEMA can inspire.

SUBTLE CONVERSION

If you’re searching a crowd, you’ve got to look hard, and still you might miss the builder of this astounding yet subtle Corvette. It’s almost as if the man and his cars are one and the same—loaded with talent, with their most impressive aspects available only to those who take the time to notice.

Our SEMA 2025 Hot List

SEMA always delivers sensory overload — the unveilings, the crowds, the horsepower echoing off every hall. But this year, the real thrill came from the unexpected. Tucked between the headline builds and mega displays were the parts that made us slow down, lean in, and say, “Okay… now that’s something special.”

Rad Win by Rad Rides

We knew this one was special the moment we first spotted it at the 2024 Grand National Roadster Show. Now it’s official—the 2025 SEMA Battle of the Builders Presented by Mothers Polish has crowned Troy Trepanier of Rad Rides by Troy as the best overall builder of the year with his jaw-dropping Fenderless ’36 Ford Roadster.

Coast to Coast Cool

Part of the rarity of this car comes in the fact that this is one of the first 12 original Coast to Coast ’39 Ford Convertible bodies to be built. Since that time, a second-generation body has been developed, and while some changes have been made, the overall look is very much the same, and for good reason. While this design certainly captures the appeal of an original ’39 Ford convertible, it also captures the look of the Chip Foose-designed Smoothster built by Hot Rods By Boyd. It’s sleek, it’s innovative, and, unlike the Smoothster, it’s a truly affordable way for the Millards to arrive in style.

CLARITY OF THOUGHT

You can’t blame Dean Sears for feeling a little confused about his love for cars. You see, he’s spent the past nine years as the head of Sport Trucks by Dean in Moorpark, California. His first car, in fact, was a truck. Well, sort of a truck. It was a ’68 El Camino. Pundits have described this vehicle as neither car nor truck, and often the word “confused” is used. Yes, even in 1978 Sears couldn’t decide between cars and trucks.

AMERICAN BEAUTY

From a distance, this roadster appears to be from another place, far from American shores, as much as from another era. On closer approach, the Borrani wire wheels conjure thoughts of European heritage, although the shape borrows as much from past Indy roadsters and Sprinters as it does from the great design houses of Italy. Then there’s the engine, a flat giveaway to the true nature of this amazing crossbreed.

TAKE A WALK ON THE MILD SIDE

For many hot rodders, the word “custom” conjures up images of chopped, channeled, molded and frenched cars with wild metalflake paint jobs. Such radical customs no doubt helped define the custom movement of the 1950s, along with such phrases as “if it don’t go, chrome it,” but in virtually every town in the USA there was a contingency of mild customs providing their owners with daily transportation, an occasional trip down the dragstrip, and a starring role in the local armory car show a couple of weekends a year. No, most of these cars didn’t hold the local track record, nor did they make it to the ISCA Grand Finale, but they were good examples of shade-tree customizing and hot rodding. Known mostly as a “mild custom,” a term that no doubt originated from car show classes, this style of car was extremely popular.

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