THE AUTO BUILDER
Featured
BRIGHT ORANGE
October 15, 2024
Working-Class Heroes: The Best Pickups at Goodguys 2025
July 29, 2025
Product Spotlight: Artec Industries Alpha Series Aluminum Belly Pan Systems
Back in 2013, Artec Industries embarked on a mission to create robust armor products tailored for the hardcore off-road crowd. Their adventure began with their very first Jeep Wrangler JK, fondly named the ARTECON. Initially, they experimented with steel as the go-to material. However, it didn’t take long to uncover steel’s inherent drawbacks: it was heavy, a pain to install, prone to overheating, a gas guzzler, and susceptible to rust.
Jeepspeed
Between 1984 and 2001, Daimler Chrysler built about two million eight hundred thousand Jeep Cherokees. They were built in several combinations—two and four door, two and four wheel drive and stick or automatic and with three different engines. The vehicle was not well received. In print they were tagged as being too long, too heavy, under powered, poor brakes , and worst of all—uni-body construction. Before every Tom, Dick and Mary had an SUV in the driveway, young families were getting to work, going to school and having weekend fun. Give credit to Jeep for introducing a lot of young people to off-roading thru the Cherokee line.
SENSUOUS AT SUNSET
It’s a mammoth effort—building world-class street rods, that is, and to accomplish the goal generally means employing the skills of craftsmen from all across the country. Dave Tucci Jr. is one of the “young gun” rod builders on the scene right now, but he has enough experience to know that finding the right people is more important than where you find them, but we’re getting ahead of ourselves a bit here.
Spotlighter
Remembering Gene Winfield
The Custom King Who Never Stopped
The hot rod world just lost a titan—Gene Winfield, a guy who didn’t just customize cars, he straight-up reshaped the scene. Over seven decades of cutting, welding, painting, and innovating, Gene left behind a legacy that won’t ever fade, no matter how many coats of candy paint get sprayed in the future.
Author
The Auto Builder Staff
Photography by Scott Killeen
From Modesto Streets to Custom Shop Royalty
Born and raised in Modesto, California, Gene built his first roadster in high school—while the world was still tangled up in World War II. By ’46, he had Windy’s Custom Shop up and running, launching a career that would take him from street racing to dry lakes, from local hot rod shows to the national stage.
Military Duty and a New Era of Custom Cars
Even when Uncle Sam called him up, Gene kept at it, building a ’41 Ford while stationed in Japan. When he got back stateside in ’51, he opened Winfield’s Custom Shop and started crafting metal into rolling artwork. The hot rod crowd caught on quick—especially when his radical Rod & Custom Dream Truck hit the scene. By the time the Jade Idol debuted in 1960 with his signature fade paint job, Gene had cemented himself as the guy who could push boundaries and make customs look like they were built in the future.
From AMBR Wins to Detroit
Gene didn’t just shape customs—he shaped the entire industry. Three of his cars snagged the “America’s Most Beautiful Roadster” title, and his talent caught the eye of Detroit. Ford brought him in for their Custom Car Caravan, and AMT tapped him to run their Speed and Custom Division in Phoenix. That’s where he cooked up full-scale show cars, wild accessories, and even the plastic-bodied Piranha, proving that his creativity had no limits.
Hollywood Called, and Gene Delivered
If you’ve watched TV or hit the movies in the last 60 years, you’ve seen Gene’s work—even if you didn’t know it. He built the Galileo shuttlecraft for Star Trek, rigged up gadget cars for Get Smart and The Man from U.N.C.L.E., and turned out 25 future-forward machines for Blade Runner. Oh, and if you remember Back to the Future II, yeah—Winfield had his fingerprints on that one, too.
Never Slowing Down
By the ‘80s, customs were back in full force, and Gene was right there in the thick of it. He started churning out steel and fiberglass parts for classic Fords and Mercurys, even creating full 1949-51 Mercury bodies in glass. And the best part? He didn’t just sit back and watch—he was out there, hands-on, working metal, teaching workshops, and proving that legends don’t retire.
The Man, The Myth, The Legacy
Gene’s list of awards and honors is as long as a Bonneville straightaway. Hall of Fame inductions, lifetime achievement awards, TV appearances—you name it, he earned it. But beyond the trophies and accolades, it was his relentless passion, his twinkling eye, and that signature Winfield fade that made him unforgettable.
This world will never see another Gene Winfield. But every time a young builder picks up a torch, every time a painter lays down a mind-blowing fade job, and every time a custom rolls onto the show floor looking like it’s straight out of the future, his influence lives on.
Rest easy, Gene. You’ll always be the king of cool.
