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Meet the Best New Product Award Winners – Goodguys Columbus 2025

From suspension breakthroughs to slick bolt-ons and next-gen wiring solutions, this curated collection of fresh hardware gave attendees a first look at what’s about to hit the streets—and the shelves. With awards on the line and plenty of eyeballs walking the floor, companies brought their A-game, packing the display cases with smart engineering, clean design, and purpose-built upgrades. Whether you’re a pro builder or garage warrior, this was the place to get hands-on with the future of hot rodding.

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