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MERC-O-MATIC MAKEOVER

Wearing a Slick Coat of Black, Gil Losi’s ’54 Mercury Is Simply Awesome

Gil Losi, the owner of this super-slick ’54 Mercury Monterey—which was a year in the making—has quite a liking for the ’54 Mercury body style. He’s owned several of the stylish Monterey hardtops, but this one tops them all with its slammed stance, laser-straight paint and bodywork and 32-valve DOHC engine. One of the many great aspects of this particular Mercury Monterey is that Steve Cook’s team started with a good body. It was solid and already featured a low-down stance, but the crew reworked every part of the car into what you see here.

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Picture of Tommy Lee Byrd

Tommy Lee Byrd

Photography: Josh Mishler

Mercury O-Matic Heritage & Early Automatic Transmissions

In an effort to catch the attention of potential buyers, many car companies began naming their transmissions and placing corresponding badges on the outside of the car, because in the early ’50s, the automatic transmission was a very big deal.

For Chevy, it was the Powerglide two-speed transmission, while Ford claimed Ford-O-Matic as the descriptive namesake for its automatic transmission. Mercury soon followed suit and debuted the Merc-O-Matic and mounted a Merc-O-Matic emblem on the rear decklid to signify that its car was equipped with this modern convenience. While some of these new transmissions proved troublesome at times, Mercury’s marketing and engineering tactics were successful, as the automatic transmission was a big hit with Merc consumers going back as far as 1951.

Drivetrain Transformation in the Mercury Monterey

A Merc-O-Matic once rode behind a 256ci V-8 in the ’54 Mercury Monterey shown here, but times have changed, and this car now calls upon a 4.6-liter DOHC engine and an AODE transmission as its primary drivetrain components. While certainly a step up in terms of technology and reliability, this new powertrain also looks right at home under the hood. Making all this a reality wouldn’t have been possible without the gifted work of Steve Cook Creations in Oklahoma City, Oklahoma.

Gil Losi, the owner of this super-slick ’54 Mercury Monterey—which was a year in the making—has quite a liking for the ’54 Mercury body style. He’s owned several of the stylish Monterey hardtops, but this one tops them all with its slammed stance, laser-straight paint and bodywork and 32-valve DOHC engine. One of the many great aspects of this particular Mercury Monterey is that Steve Cook’s team started with a good body. It was solid and already featured a low-down stance, but the crew reworked every part of the car into what you see here.

Chassis & Suspension Engineering

Starting with the original Mercury chassis, Cook and the crew updated the design with new crossmembers and additional bracing throughout. While Steve Cook Creations handled the assembly of the new suspension components, the guys at Chubby Chassis fabricated new mounts for an updated suspension system, which far surpasses the original ’54 setup. Up front, it’s a full custom setup with airbags and tubular control arms, while the rear suspension consists of a triangulated four-link, also riding on air.

Engine & Performance Build

Custom mounts hold the DOHC Ford 4.6-liter mod motor, a design that blows away the old 256ci V-8 in terms of technology, performance and styling. The huge engine is nicely detailed and features Crower machined heads fitted with special camshafts, which give the Mercury Monterey a healthy exhaust note, in combination with a custom exhaust system built by Rodney Durbin at Steve Cook Creations. Other go-fast goodies include a billet fuel injection system from Imagine Injection Technologies of Phoenix, Arizona, which also includes a custom wiring harness and computer, custom-tuned to this car’s specifications. Bob Reem of Imagine Injection installed the fuel system and ignition, which consists of a crank-trigger system controlled by a Haltech engine management system. Reworked Sullivan cast-aluminum valve covers top off the engine and give it a sinister appearance, thanks to a satin-black finish.

Moving rearward, a Ford AODE transmission receives signals from the All Data computer system, which was also programmed by Bob Reem of Imagine Injection. Farther back, you’ll find a narrowed Currie 9-inch rearend, fitted with a 3.50 gear set and a limited-slip differential, which sends power to the one-off Boyd Coddington wheels, measuring 18×9 inches and wrapped in BFGoodrich rubber. Up front, a pair of 17×7-inch matching wheels is tucked nicely within the fenderwells, while the SSBC Elite brakes hide behind the spokes on both the front and rear. A stainless steel fuel tank from Rick’s Hot Rod Shop is nestled at the rear of the chassis and is painted black to match the frame and body.

Bodywork & Paint Execution

As for the stylish Mercury Monterey body, it was first disassembled and then stripped of its several layers of primer and paint. The body proved to be a good piece, which made life a little easier for the body guys at Steve Cook Creations, but it was still no easy task to make this car perfectly straight. Hours of tedious body blocking with blocks, long boards and increasingly finer grits of sandpaper resulted in one of the straightest bodies we’ve laid eyes on in a long time, and this is especially evident with its slick coat of black.

Obviously, lots of work went into aligning the panels as well, and the effort is most certainly evident when you look at body gaps and the flat, finished panels. DuPont Hot Hues single-stage black covers the body, and the crew at Steve Cook Creations outdid themselves when it came time to sanding and buffing out the DuPont Hot Hues. Perfectly slick and straight in every area, the Mercury catches the eyes of paint and body men wherever it appears. Without a doubt, Gil Losi’s Mercury Monterey is flawless in every detail, and the high-quality work continues on the inside.

Interior Craftsmanship & Comfort

As is the trend nowadays, Gil and Janet Losi wanted to be comfortable in their killer Merc, so the car traveled to Gabe’s Auto Upholstery for one of Gabe Lopez’s awesome interiors. There, Lopez reworked the original seats and covered them in cognac-colored leather, while also using the same material on the door panels and other interior components. This custom upholstery is just right for this simple Mercury, and the climate stays comfortable thanks to an original dealer-installed FrigiKing A/C unit mounted beneath the dash. This old A/C system is very popular today because of its nostalgic look, and this unit was totally refurbished and is cleverly disguised as part of the Vintage Air kit. All the original controls give the Mercury an old-school appeal, and the one-off gauge panel and clock from Custom Rod Gauges finish off the classic-looking interior. For audio, Losi relies on a Sony head unit to send signals to the JBL amplifier and speakers, which fills the cabin with tunes, unless he wants to turn it down and hear the rumbling exhaust note of the mod motor.

Final Impression

It’s little wonder that Losi’s Mercury receives so much recognition; it’s a tastefully done hot rod with cool details throughout. A low-down stance, a set of one-off Boyd Coddington wheels and one of the slickest and straightest bodies you’ll ever see make it hard to miss. But a peek under the hood or through the window is enough to stop anyone for a second, longer look. Losi kept a Ford in his Ford, and the guys at Steve Cook Creations helped make it all work, but the entire build was definitely a group effort. The guys at Chubby Chassis, Imagine Injection Technologies, Steve Cook Creations and Gabe’s Auto Upholstery played a huge part in the build, and it all helped to make Gil Losi’s Mercury the spectacular car you see here. A step up in technology and a step up in style make for one cool car that is hard to ignore.

Slammed to the ground over a set of 17x7- and 18x9-inch one-off Boyd Coddington wheels, this ’54 Mercury Monterey bears a simple and clean appearance with just the right amount of class. Steve Cook Creations handled much of the build process for Gil and Janet Losi from Murrieta, California.
Only a few simple body modifications were needed to perfect Mercury’s design, and the folks at Steve Cook Creations went all out to make this Mercury perfect in every aspect. Panel alignments are spot on, and no one can miss the absolutely flawless body, covered in DuPont Hot Hues single-stage black paint.

MERC-O-MATIC BUILDUP

ARTICLE SOURCES

Picture of Steve Cook Creations

Steve Cook Creations

At Steve Cook Creations, we don't restyle cars beyond recognition, we finesse them to perfection. Paying homage to the past, but refining them to a look unseen before.

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