20 NEW Product Innovations at the 2023 NSRA “Nats”
September 20, 2023
THE AUTO BUILDER
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Spotlighter
From Factory to Fierce: Must-See Upgrades at the 2025 Bronco Stampede
Top Vendors & Upgrades from the 2025 Great Smoky Mountain Bronco® Stampede
Author
The Auto Builder Staff
Photography by Scott Killeen
When Stock Isn’t Enough
If your Bronco is still stock, it’s time for an upgrade. At the 2025 Great Smoky Mountain Bronco® Stampede in Pigeon Forge, the LeConte Center was transformed into a playground for anyone who refuses to settle for factory specs. First-gen classics mingled with lifted Sasquatch Editions, chopped customs, and wild builds that looked like they might break a few laws—on purpose. Every aisle was stacked with vendors showing off suspension systems, armor, lighting, audio, and off-road gear—everything needed to turn a perfectly nice stock Bronco into a beast that dominates the trail and turns heads everywhere it rolls.
Booth Crawling for the Boldest Upgrades
We hit the show floor hard, crawling the booths for the upgrades that make a Bronco truly yours. Suspension kits designed to chew up rocks, high-output lighting to cut through the darkest trails, audio systems that make every mile feel like a festival—this was the gear that separates stock from unstoppable. Some booths even had builds so over-the-top you couldn’t help but imagine them on your driveway. These were the standouts—the mods we’d jump on immediately if we wanted a Bronco that’s as capable as it is eye-catching.
Bronco Nation at Full Throttle
The Stampede wasn’t just a show—it was a community. Bronco fans and builders swapped stories, admired each other’s rides, and schemed ways to level up their own rigs. Whether your focus is off-road domination or show-stopping style, one thing was clear: a stock Bronco is only the beginning. This event proved that the Bronco lifestyle is about pushing limits, one epic build at a time.
The eTop at the Bestop Booth: Power Meets Freedom
Over at the Bestop Booth, the spotlight was on the eTop convertible power top—a Bronco upgrade that takes freedom to the next level. Forget wrestling with panels or storing bulky pieces; with just two quick latches and the push of a button, the eTop glides open or seals shut, giving you instant control no matter where the road—or trail—leads. This top doesn’t just look slick, it’s engineered for all-season performance with nine layers of insulation to keep the cabin comfortable year-round and a super-suede headliner that hushes wind noise by up to 5 dB.
The versatility doesn’t stop there. Pop out the side and rear windows for safari mode and stash them neatly in the hidden headliner pocket, roll with or without doors, and enjoy the 30% tinted glass that blends privacy with style. Triple insulation keeps harsh weather at bay, while Bestop’s craftsmanship ensures rugged durability worthy of the Bronco badge. Backed by a 3-year warranty and designed for pure convenience, the eTop proves that when it comes to open-air adventure, Bestop has it dialed in.
DS18: Turning Every Ride into a Sound-Packed Experience
DS18 is all about one thing: getting loud. Born in Miami in 2013, this team of audio enthusiasts turned a homegrown passion for high-fidelity sound into a global powerhouse, delivering subwoofers, speakers, amps, and full audio systems that push limits in every ride. From Jeeps and Broncos to ATVs, motorcycles, and marine applications, DS18 gear makes every adventure sound as intense as it looks.
At the booth, DS18 had some serious showstoppers. Lynsey Rae Knox’s “LNGHORN” Bronco drew crowds with its custom audio and bold style, while MrDS18’s Megaman X-themed Bronco showcased how far a fully decked-out system can go. From G-series door speakers and kick panel Pro Carbon Fiber setups to port-mounted subwoofers, RGB-lit enclosures, and tower systems, there’s a setup for every kind of listener—casual cruising, tailgating, or “bring-the-neighborhood” loud. Whether it’s the Bro Bass 12” subwoofer, the Bronco Sound Bar, or fully custom DSC-Tin builds, DS18 proves your ride doesn’t just look powerful—it sounds it too.
KC HiLiTES: Lighting the Way for Generations
KC HiLiTES and the Bronco go together like dirt trails and adventure. At their booth, you couldn’t miss the classic first-gen Bronco sporting a set of legendary KC lights—a sight that instantly reminds you why KC has been the name in off-road illumination for over 50 years. Whether you’re rolling in a brand-new Bronco or preserving a classic, KC had show specials for both, proving their gear is built for every generation of adventure.
What started in 1970 as Pete and Carol Brown retrofitting aircraft lights into rugged housings has since grown into the company that defined off-road lighting culture. From those humble garage experiments to becoming a global leader in performance lighting, KC has always been family-owned, family-driven, and focused on creating products that empower people to chase the horizon.
Kenda Tires: Grip, Guts, and Go-Anywhere Attitude
When the pavement runs out, Kenda Tires don’t blink. They’re built for the wild mix of daily commutes, muddy ruts, snow-packed trails, and wide-open desert runs. This isn’t just rubber on wheels—it’s race-tested toughness for people who actually use their rigs, not just polish them.
The KLEVER R/T KR601 is the Swiss Army knife of off-road tires—beefy enough to chew through rock and mud, yet civilized enough for a quiet ride on the highway. With its three-ply sidewall, all-weather compound, and winter stud-ready design, this tire doesn’t care if it’s blazing sun or black ice—it’s ready. And with the throwback Raised Red Letter option, it looks just as mean as it performs.
But if you’re the type who lives for the deep stuff—mud pits, rocky climbs, and off-camber trails—the KLEVER M/T KR29 is your weapon. With self-cleaning tread that spits out rocks and mud like sunflower seeds, reinforced sidewalls that claw into anything, and a cut-resistant compound built to take a beating, the KR29 is pure attitude on wheels. Point it where you want to go, and it’ll get you there—even if there isn’t a road.
Mooney Offroad: The EBG6 Chassis – Best of Both Worlds
At the Mooney Offroad Booth, the spotlight was on the EBG6 chassis, a masterclass in bridging Bronco generations. Imagine the classic charm of a Gen 1 Bronco wrapped around the modern comfort and technology of a Gen 6—that’s exactly what Mooney Offroad delivers. Designed for the DIY Bronco enthusiast, the EBG6 chassis brings the best of both worlds, giving early Bronco fans the ability to enjoy contemporary suspension, drivability, and comfort without losing that vintage vibe.
This chassis keeps the spirit of your early Bronco alive while integrating modern Gen 6 Bronco tech, making each ride smoother, safer, and more capable than ever. With Mooney Offroad behind it, the good times aren’t just memories—they’re just getting started. It’s the ultimate foundation for anyone looking to reimagine classic Bronco style with next-level performance.
Early Bronco Generation 6 Chassis
THE BEST OF BOTH WORLDS!
The look of Gen 1, but the COMFORT of Gen 6!
4x4Attitude’s Action ShieldTM
Over at the 4x4Attitude Booth, the spotlight was on Action Shield™ Non-Magnetic Body Armor, a game-changer for Bronco owners who want protection without compromise. Unlike magnetic armor that can slide and scratch paint, Action Shield sticks tight with a multi-layer, non-magnetic composite that’s both tough and scratch-resistant. It shields your rig from off-road hazards like branches, rocks, and mud, while also fending off urban dangers like rogue shopping carts.
What sets this armor apart is its customizable design—from retro graphics to patriotic “We The People” themes, even epic Krakken or mountain motifs—printed in vibrant, fade-resistant UV ink on a 30-mil thick protective adhesive skin. The peel-and-stick installation means no drilling, no tools, no hassle, and it’s washable and reusable up to 200 times. Handmade in the USA and built to last, Action Shield combines rugged durability, cost-effective protection, and eye-catching style, making it perfect for trail warriors or city cruisers who want to keep their Bronco looking flawless while standing out from the crowd. Also available for Jeeps.
ASFIR 4X4: Fully Decked-Out Bronco Protection
At the ASFIR 4×4 Booth, one Bronco demonstrated exactly why ASFIR has earned its reputation as a trusted global brand for off-road protection. This rig was fully outfitted with bolt-on skid plates, underbody armor, and double-coated rock sliders, showing off gear built to military-grade standards yet designed for everyday adventurers. Every component—from the gearbox and transfer case skid plates to fuel tank, exhaust, and lower arm protectors—is precision-engineered from laser-cut aluminum and steel, mounting directly to the chassis with no drilling required. Ventilation and drain holes keep components cool and debris-free, while zinc-coated brackets and powder-coated finishes ensure lasting durability.
Born in the rugged terrain of the Middle East and crafted by a team with real-world experience, ASFIR combines field-tested reliability with sleek design. The company’s “less is more” philosophy means each part integrates seamlessly, protecting your Bronco without compromising its natural dynamics. With ASFIR products, your Bronco can tackle rocks, mud, and rough trails with confidence while looking just as at home on the street. Proudly manufactured in Israel and supported in the U.S. by ASFIR USA, this setup proves that serious off-road protection can be both highly functional and visually striking.
Armadillo Designs: The Ultimate Bronco Hardtop
At the Armadillo Designs Booth, the spotlight was on the Ultimate Bronco Hardtop, a one-of-a-kind overlanding setup that blends innovation, strength, and style. What began as a college garage project—built with sweat, ingenuity, and with very little money—has grown into a thriving Made in USA company. From winning a top-15 spot in the SEMA Launchpad competition to relocating from California to Texas and partnering with a manufacturer, Armadillo Designs is now living the American dream, turning a backyard idea into a full-fledged business producing top-tier Bronco hardtops.
The top itself is crafted from 100% rigid aluminum, adding only 25 pounds over stock while delivering unmatched strength, durability, and safety. Inside, it’s temperature-insulated with customizable headliner colors and patterns, and cleverly engineered for extra headroom and modular versatility. At just 150 pounds, it’s easy to ship and install at home, with removable roof panels, gullwings, and a rear hatch enabling full safari mode without a winch.
Beyond rugged functionality, it provides a quieter ride—15–20 dB less noise than factory options—and supports full customization with strategically placed rivnuts for MOLLE panels, roof racks, and more. Armadillo Designs isn’t just making a top; they’re crafting an American success story—tough, innovative, and proudly built in the USA for Bronco owners who demand the best.
Baja Designs: The Scientists of Lighting
At the Baja Designs Booth, it was all about turning night into day with their line of precision-engineered LED auxiliary light kits. Known as the “Scientists of Lighting,” Baja Designs backs every kit with a 30-day satisfaction guarantee and a lifetime limited warranty, so you’re not just buying lights—you’re buying confidence. Designed for the reborn Ford Bronco, these kits deliver serious performance while keeping installation simple, with little to no modification required.
The star of the display was the Roof Mount XL Linkable Kit—a fully adjustable, completely customizable light bar system that includes eight XL Sports, vehicle-specific brackets, an upfitter-style harness, rock guards, and a pre-load support bracket for ultimate rigidity in the rough stuff. Whether you’re crawling through trails, bombing down desert washes, or just demanding max visibility on the open road, this setup provides all the light, exactly where you need it. Thanks to Baja’s trademark tech—like uService replaceable lenses, MoistureBlock waterproofing, CopperDrive 100% LED power, and 5000K daylight color temperature—these lights cut fatigue and crank up safety while giving your Bronco an unmistakable, aggressive look. At Baja Designs, it’s not just lighting—it’s science perfected for the off-road obsessed.
1979 Ford Bronco “Freestyling” at the Hankook Booth
Gregory’s Custom Broncos turned back the clock and cranked up the volume with “Freestyling,” a 1979 Ford Bronco that oozes retro cool while packing modern muscle. The bold throwback paint scheme pops under the lights, but it’s the hardware that really makes this rig sing: a thunderous 502 Big Block Ford, 20×12 Weld Offroad Gradient wheels, and towering 37×13.50 Hankook Dynapro XT RC10 tires. Those tires are the real stars here—purpose-built to tackle mud, snow, and rocky trails with their aggressive tread, yet refined enough to keep highway cruising smooth and quiet. With a 3PMSF severe-snow rating, ProMileage durability tech, and a 50,000-mile warranty, the Dynapro XT RC10 proves it’s more than just looks—it’s a tire that backs up the Bronco’s brawny stance with true go-anywhere confidence. In short, “Freestyling” shows how Hankook keeps classic Broncos not just alive, but unstoppable.
JFTops Jeep & Bronco Off-road Accessories
What started as a simple solution to keep gear safe in a Jeep has grown into a full lineup of tough, practical, and stylish upgrades from JFTops. From their first tonneau cargo cover to today’s range of dash protectors, bed covers, and shade solutions, everything is built around strength, durability, and security—so you can hit the trail, beach, or town without worrying about your gear. Their mission is simple: protect what you’ve got, make your ride look better, and keep it affordable.
The latest game-changer? The Overland Trail Topper™ Awning. This patent-pending portable shade sets up in under 5 minutes and instantly turns your rig into a cool, sheltered hangout at camp, the beach, or wherever the adventure takes you. Built with rugged ripstop fabric, UPF 50+ protection, and waterproofing, it’s light enough to pack anywhere but tough enough to handle the wild. Wherever you roam, the Trail Topper™ has you covered—literally.
Mountains2Metal Booth: American-Made Bronco Armor
At the Mountains2Metal Booth, it was all about rugged, American-made craftsmanship built for those who live life on the trail. Born from years in the metal fabrication industry, Mountains2Metal takes that hands-on experience and passion for off-road adventure and turns it into premium aftermarket accessories for the 6th Gen Ford Bronco, Jeep, and beyond. Every piece is proudly made in Wilson, North Carolina, with a focus on durability, function, and style.
From A-pillar mounts, bumpers, and rock rails to MOLLE storage panels, cargo upgrades, tailgate add-ons, skid plates, and the versatile rucRak, their lineup has everything you need to outfit your Bronco for the long haul. Whether you’re loading gear, protecting your rig from trail scars, or just adding some custom flair, Mountains2Metal’s products are designed to handle real-world use while keeping your rig looking sharp. Tough, trail-ready, and built in the USA—this is metalwork with attitude, made for adventurers chasing the next Sasquatch sighting.
mpower® Lighting – Built for Real Adventures
At the mpower® booth, it wasn’t just the lights that stood out—it was the story behind them. mpower builds lighting for people who actually use their Broncos off-road, with indestructible silicone lenses that won’t crack, scratch, or yellow. Bright, reliable, and easy to install, these lights keep you covered whether you’re climbing mountains, slinging mud, or blasting across snowy fields.
On display was the Farmgirl Ferrari, Shaundra Olson’s pink Bronco, rocking mpower’s Interior Windshield LED Lightbar. Sleek, quiet, and insanely bright, it mounts inside the cab to cut wind noise and lights up the trail with ease.
But the Bronco itself stole hearts too. Picked up after a tough chapter in life, the Farmgirl Ferrari became a symbol of fun, family, and community for Shaundra and her three daughters. Pink, proud, and full of meaning—it’s more than just a rig.
Want to see more of mpower in action and the adventures of Farmgirl Ferrari? Give @shaundraolson a follow on Instagram.
Quake LED – Light the Night Like You Mean It
If mpower is the quiet, surgical side of lighting, Quake LED is the loud, kick-the-door-down cousin that wants to turn midnight into high noon. These guys aren’t just selling lights—they’re building a full-on arsenal of off-road illumination for anyone who likes their rigs dirty and their trails pitch black. Flood, spot, combo—pick your poison. From skinny pods to full-width light bars, they’ve got every shape, size, and beam pattern you could dream up, all at prices that won’t make you cry when you inevitably smash a branch into one.
The best part? Quake’s crew actually wheels their own stuff. They’re not sitting in a boardroom guessing what you need—they’re testing these lights on their own rigs every weekend. That real-world abuse shows in their products. Everything’s built tough, stupid bright, and engineered with the kind of optical voodoo that makes even the nastiest backwoods trail feel like a lit-up runway. Whether you’re bombing dunes, crawling rocks, or just flexing in the grocery store parking lot, Quake LED gives you lighting that looks mean and works even meaner.
Bottom line: Quake LED doesn’t just want you to see better—they want you to own the night. And in a sea of generic lighting brands, that attitude hits like a full beam to the face.
Rancho – Over 65 Years of Off-Road Innovation
If you’ve been around trucks and Jeeps for any length of time, you’ve heard the name Rancho®. What started back in 1955 as a small Jeep parts shop in Southern California has grown into one of the most trusted names in suspension. Clarence Shook and his family weren’t just selling parts—they were inventing solutions. From early V8 conversion kits and beefed-up brakes to the legendary RS5000 shock in the ’80s, Rancho has always been about pushing rigs further down the trail.
Through the decades, Rancho kept raising the bar with firsts: the RS9000 adjustable shock, the award-winning quickLIFT® systems, and a catalog stacked with products that let Jeep, truck, and SUV owners dial in the exact balance of ride comfort and trail toughness they want. Whether it’s crawling rocks, bombing across the desert, or just making the commute feel solid, Rancho built its name on real-world performance.
Today, with over 65 years of innovation behind them, Rancho is still delivering suspension systems, shocks, and accessories that make off-roaders confident on any terrain. From quickLIFT Loaded assemblies that come ready to bolt in, to their modern RS7MT monotube shocks, Rancho continues to set the standard. Simply put: if you’re building a rig to go places, Rancho’s been there—and they’ve already engineered the gear to get you through.
RealTruck – Redefining the Aftermarket Game
RealTruck isn’t just a name—it’s the powerhouse behind some of the biggest truck, Jeep®, and Bronco® upgrades on the planet. Headquartered in Ann Arbor, Michigan, with over 5,000 team members across 27 facilities worldwide, RealTruck has built an empire of parts that protect, customize, and flat-out transform your ride. From Husky Liners to a massive portfolio of brands and over 1,000 patents, they’ve carved their spot at the top of the aftermarket game.
At the show, RealTruck was wheeling and dealing with Broncos front and center, showing off their latest gear and making it clear their parts aren’t just for catalog photos—they’re built to sell, built to use, and built to last. Whether you’re shopping online at RealTruck.com, working with one of their 12,000+ dealers, or bolting on parts through an OEM partnership, the mission stays the same—deliver innovation, protection, and style to every enthusiast who refuses to leave their rig stock. With that kind of reach, RealTruck isn’t just leading the industry—they’re redefining it.
Rough Country’s Red Hot Bronco
If you were anywhere near the Rough Country booth, chances are that red Ford Bronco stopped you in your tracks. This thing sat high, looked mean, and had just enough bolt-on hardware to make you start scheming about your own Bronco build before you even left the show. RC’s suspension upgrades gave it the right altitude, while their armor—bumpers, mounts, and accessories—made it clear this wasn’t just a mall crawler.
The beauty of it? Nothing felt out of reach. Rough Country built its name on parts that regular guys can actually afford and install in a weekend without calling in a favor from the neighbor’s machine shop. That’s why this Bronco worked so well—it looked custom without being untouchable.
From lift kits that clear massive rubber to lighting, wheels, and clever details like power steps, Rough Country has made a career out of giving everyday off-roaders a fighting chance at building something that turns heads and kicks dirt at the same time. If this red beast was meant to be a billboard, mission accomplished—it sold the dream without needing a sales pitch.
Turn Offroad – Built by Bronco Owners, for Bronco Owners
Turn Offroad rolled in with their booth Bronco “Bighoof,” a rig built to prove their gear isn’t just for show. Outfitted with race-grade suspension, trail armor, and their slick upgraded third brake light, this Bronco was ready for anything—rocks, sand, or the grocery run. They weren’t just displaying parts; they were wheeling, dealing, and showing enthusiasts exactly how their products transform a Bronco into a trail weapon.
Founded by Cole McMath, whose family has been in the offroad parts game for generations, Turn Offroad is more than a brand—it’s a culture. Every product goes through 3D scanning, prototyping, installs, and brutal real-world testing across trails in California, Utah, and Arizona before it hits the shelf. Built by Bronco owners for Bronco owners, their mission is simple: create hardcore parts that handle the wild while keeping everyday drivability intact.
rucRak – Adventure-Ready, American-Made
Born from a beach trip frustration back in 2018, rucRak has become one of the most versatile cargo solutions on the market. What started as Jason and Mary Morgan’s quest for more Jeep storage turned into a brilliantly engineered system that doubles as a cargo carrier, bike rack, tailgate table, and gear mount—complete with holders for flags, umbrellas, tools, or even a bottle opener. Designed to fit a 2″ hitch or tire carrier without blocking tailgate access, rucRak is all about turning your rig into a true adventure machine.
More than just a product, rucRak reflects the Morgans’ values—100% Made in the USA, with a commitment to veterans, small businesses, and the off-road community. Jason’s hands-on fabricator mindset, paired with Mary’s behind-the-scenes dedication, built a company that feels as authentic as it is functional. After years of testing and customer feedback, rucRak delivers a gear-hauling solution that’s rugged, practical, and proudly American.
Skyjacker Suspensions – Caleb Townsend’s ’78 Bronco XLT “Blue Ox”
Over at the Skyjacker Suspensions Booth, one Bronco had us stopping to stare—Caleb Townsend’s 1978 Ford Bronco XLT. Draped in a flawless two-tone blue-on-blue paint job with a matching interior, this second-gen Bronco looks factory fresh at first glance, but the upgrades tell a different story. Under the hood sits a stout 460 V8 pumping out 400hp and 530 lb-ft of torque, paired with a C6 transmission built by Charles Toby Cunningham of Cunningham Motorworks. The paint and bodywork, laid down by Aaron Lovejoy at Steele Ridge Restorations, highlight every curve of this classic beast.
Of course, the stance comes courtesy of a Skyjacker 6-inch lift with M95 series shocks, giving it the clearance to roll on 37-inch Interco Iroks wrapped around Western Bullet wheels reworked by Bent Wheel Solutions. Inside, the Bronco’s fitted with FreeWheelin Bronco seat covers, headliner, and custom interior panels, while up top sits a vintage KC HiLiTES roof bar with seven 6x9s, a nod to classic off-road style. It’s the perfect blend of old-school swagger and modern upgrades—proving once again that with Skyjacker under it, a Bronco doesn’t just sit higher, it stands taller.
Morimoto – Lighting the Way Since 2008
Morimoto has been setting the standard in high-intensity automotive lighting since 2008. Born from a need for better-than-stock, reliable lighting, Morimoto quickly became the go-to for enthusiasts, fabricators, and distributors who demand performance, style, and longevity in every headlamp, fog light, or LED upgrade. Forget the dime-a-dozen HID kits—Morimoto delivers products that perform in any climate, on any road, and in any build.
At the booth, Morimoto showed off how serious lighting can transform a vehicle. From prototype innovations to fully developed, ready-to-install solutions, their lights aren’t just about seeing—they’re about making a statement. The team works closely with over 300 authorized distributors worldwide, continually refining products based on real-world feedback, so whether you’re an off-road adventurer or a street cruiser, Morimoto gear keeps you visible, safe, and looking sharp.
Rock Hard 4X4 – Bronco Armor Built to Last
Rock Hard 4×4™ isn’t just for Jeeps—Bronco owners, listen up. Since 1991, they’ve been building heavy-duty, eye-catching, and easy-to-install armor that can handle any trail your Bronco throws at you. At the show, the Rock Hard Raptor-equipped Bronco was front and center, with James Barth on hand to talk bolt-in cages, bumpers, and upgrades.
Their patented locking collar design makes installing cages and armor a breeze without sacrificing strength—stronger than weld-in alternatives. Every piece is 100% Made in Nebraska, crafted with CNC precision, laser-cut accuracy, and serious off-road durability. Whether you’re hitting the trail or showing off your rig, Rock Hard 4×4 has the Bronco armor to keep you looking sharp and running tough.
WARN – Recovery Gear You Can Trust
When your Bronco—or any off-road rig—gets into a tight spot, WARN is the name you want on your side. With decades of experience in designing winches, recovery kits, and trail-tested accessories, WARN gear doesn’t just promise reliability—it delivers it. At the show, their booth stole the spotlight with a Bronco Raptor decked out by Chaos Motorsports, featuring a premium WARN winch and all the essentials for serious recovery scenarios.
What makes WARN stand out isn’t just durability—it’s the trail-tested engineering behind every product. From the patented clutch designs to heavy-duty mounting systems, these tools are built to handle the harshest trails without hesitation. For off-road enthusiasts, having WARN on your rig isn’t optional—it’s peace of mind.
Whether you’re crawling rocks, slinging mud, or navigating tight forest trails, WARN ensures that getting stuck doesn’t mean staying stuck. For Bronco owners who want confidence and capability in every adventure, WARN is a non-negotiable upgrade.
