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20 NEW Product Innovations at the 2023 NSRA “Nats”
Every year, the NSRA Street Rod Nationals hosts an event to showcase the newest and most advanced automotive products. These products compete for the title of “New Products of the Year,” and one exceptional item is awarded the NSRA New Safety-Related Product of the Year. These innovations have played a crucial role in making car construction simpler and improving driving safety, and they have become industry standards over time.
Throughout the years, we’ve seen a wide variety of products gain widespread recognition and become essential tools that greatly aid in building cars and making driving safer. Now, let’s take a look at some of the groundbreaking new products featured at this year’s event.

RIDING ON AIR
Lowering a truck usually involved cutting coils and shaving bump stops. Out back, the rear end was treated to lowering blocks, a few pulled leaf springs or heated coil springs. Over the years, manufacturers began to address these demands, as lowering coils, spring leaf blocks, dropped spindles and flip kits were offered. Times changed with the introduction of airbags, as owners were able to slam their pickups with full ride height adjustability. Air Ride Technologies (ART) is one of those companies offering quality suspension solutions for truck owners, with kits that fit specific applications.

BACK TO BASICS
Simplicity is the key here, as this ’55 Chevy perfectly embodies the sleeper theme with a no-frills look and monster power. It doesn’t even feature all the stainless Bel Air or 210 trim you normally find on most tri-5 models; but even though this is a plain-Jane 150 devoid of trim, Ernie Lankford’s all-black ’55 certainly doesn’t get overlooked.
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Doug Marion
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