If there’s one thing SEMA delivers every year, it’s jaw-dropping builds—and the hottest trucks at SEMA 2025 didn’t disappoint. From slammed classics to high-flying off-road monsters, each build brought massive personality, insane attention to detail, and a presence that made the show floor buzz. These weren’t just trucks—they were rolling works of art that had enthusiasts stopping in their tracks.
When a build needs to go from “cool idea” to “everyone’s talking about this,” the pros call Pyramid Optimized Design. They’re the team behind some of the most talked-about show cars on the planet — using custom automotive design services to transform raw ideas into fully engineered, show-winning, road-ready components. Pyramid doesn’t just make parts. They bring visions to life, concept to completion.
SEMA always delivers sensory overload — the unveilings, the crowds, the horsepower echoing off every hall. But this year, the real thrill came from the unexpected. Tucked between the headline builds and mega displays were the parts that made us slow down, lean in, and say, “Okay… now that’s something special.”
Every November, the SEMA Show turns Las Vegas into the beating heart of the custom car world—but one showdown always steals the spotlight: the Battle of the Builders 2025. It’s the aftermarket industry’s ultimate test of skill, creativity, and innovation—where the best in the business fight for glory and the title of the world’s top custom builder.
We knew this one was special the moment we first spotted it at the 2024 Grand National Roadster Show. Now it’s official—the 2025 SEMA Battle of the Builders Presented by Mothers Polish has crowned Troy Trepanier of Rad Rides by Troy as the best overall builder of the year with his jaw-dropping Fenderless ’36 Ford Roadster.
Part of the rarity of this car comes in the fact that this is one of the first 12 original Coast to Coast ’39 Ford Convertible bodies to be built. Since that time, a second-generation body has been developed, and while some changes have been made, the overall look is very much the same, and for good reason. While this design certainly captures the appeal of an original ’39 Ford convertible, it also captures the look of the Chip Foose-designed Smoothster built by Hot Rods By Boyd. It’s sleek, it’s innovative, and, unlike the Smoothster, it’s a truly affordable way for the Millards to arrive in style.
You can’t blame Dean Sears for feeling a little confused about his love for cars. You see, he’s spent the past nine years as the head of Sport Trucks by Dean in Moorpark, California. His first car, in fact, was a truck. Well, sort of a truck. It was a ’68 El Camino. Pundits have described this vehicle as neither car nor truck, and often the word “confused” is used. Yes, even in 1978 Sears couldn’t decide between cars and trucks.
From a distance, this roadster appears to be from another place, far from American shores, as much as from another era. On closer approach, the Borrani wire wheels conjure thoughts of European heritage, although the shape borrows as much from past Indy roadsters and Sprinters as it does from the great design houses of Italy. Then there’s the engine, a flat giveaway to the true nature of this amazing crossbreed.
George Poteet is not the kind of guy who does things halfway. He likes to jump into a project with both feet and with his eyes wide open. Such has been the case over the many years he has been building street rods and customs. His street rods have been trendsetters. Most of you are familiar with the Sniper, an unbelievable Viper-powered ’50s Plymouth built by Rad Rods by Troy. More recently, his ultra-traditional black Deuce five-window built by David Lane renewed interest in building more traditional rods. It is no surprise that when Poteet decided he would like to run a car at the Bonneville Salt Flats, he would do it in a big way.
You can bolt all the horsepower in the world under your hood, but if that engine bay looks like a tangle of plastic and wires, it’s still missing something. That’s where the new GEN/3 Coyote Cam Covers come in — from the same team at Pyramid Optimized Design that scored Best New Product in Street Rod/Custom Car at SEMA 2021.
