Beyond Burnouts
May 9, 2024
THE AUTO BUILDER
Featured
Product Spotlight: Brian Tooley Racing’s GEN III & IV TRUCK NORRIS CAM
Are you ready to give your GM truck the performance boost it deserves? Look no further than the BTR Gen III/IV Truck Norris Camshaft from Brian Tooley Racing. Designed specifically for 1999-2013 Chevrolet Silverado and GMC Sierra trucks, this camshaft is engineered to deliver a significant increase in horsepower and torque, transforming your daily driver into a powerhouse.
THE NATS EXPERIENCE
There are car shows, and then there’s the Nats. If you’ve been there, you know exactly what we mean. For four days, the Kentucky Exposition Center becomes its own hot rod city—more than 10,000 street rods, customs, classics, muscle cars, and trucks filling seemingly every available piece of pavement, with cars cruising the grounds and something new catching your eye everywhere you turn.
ARTISTIC EXPRESSION
Boyd’s Automotive Illustrator Todd Emmons is a talented guy. After all, as an automotive illustrator he makes his living transforming Boyd Coddington’s ideas into two-dimensional splendor, and when he wears his graphic artist hat, he designs the ads and catalogs for Coddington’s operation as well. So it should come as no surprise that Emmons would display a definite flair when it came to building a ride of his own. The only surprise is that he decided to channel that talent into building a pickup truck. Not that we’re complaining, mind you. As truck enthusiasts, we love the idea that high-end talents are turning their eyes toward pickups. In the case of Emmons, his muse is this outstanding ’74 Chevy C10.
Spotlighter
PRODUCT SPOTLIGHT: 1994-2007 Ford PSD DIESELSITE 40-Row Transmission Cooler
Push Your Powerstroke Further—Without the Heat Risk
When you're pushing the limits of your 7.3L or 6.0L Powerstroke Diesel—whether you're running big power or hauling heavy—you’re playing a high-stakes game with your transmission. Heat is your enemy, and stock transmission coolers simply weren’t designed for the kind of loads serious truck owners demand. That’s where DIESELSITE steps in with a battle-ready solution: the 40-Row Transmission Cooler.
Author
The Auto Builder Staff
Product Images Courtesy of Dieselsite
Designed to Dominate Heat
Unlike other aftermarket coolers that top out at 37 rows, DIESELSITE’s 40-row stacked plate design leads the pack in both fluid capacity and heat dissipation. This means more surface area, more cooling power, and more confidence—whether you’re towing up a mountain pass or hammering down the highway with a fully built rig.
Tested up to a jaw-dropping 90,000+ GVW, this cooler absolutely crushes the OEM spec of 28,000 GVW on 1999–2003 7.3L trucks. That’s more than triple the capability. Translation: no more sweating over transmission temps.
Built for Reliability. Backed by R&D.
Every DIESELSITE product is engineered with obsessive attention to detail—and this cooler is no exception. It’s purpose-built for both the 7.3L and 6.0L platforms, with hardware options tailored for each engine. Whether you’re a weekend warrior or daily workhorse, this cooler adds a massive layer of insurance to your build.
Why It Matters
Power means nothing if your transmission can’t keep up. Don’t let overheating sideline your investment. The DIESELSITE 40-Row Transmission Cooler is a must-have upgrade for anyone serious about protecting their drivetrain under pressure.
ARTICLE SOURCES
