Builders Joe Keenum and Dan Ehle are best friends and business partners. Initially drawn together by their love for classic cars and trucks, the two have created a number of super rods and classic trucks over the years out of their shop in Leighton, Alabama. Keenum and Company has built trucks that compete with the best of the top-name builders in the country. Producing upwards of a dozen custom vehicles a year, the duo decided it was time to go it a bit further and build a radical shop truck that would showcase the expert craftsmanship the shop is capable of producing.
After running across this 1972 Chevrolet 1/2-ton pickup in early 2006, they felt this was the classic truck that would make the ideal candidate for the project they had in mind. 0nce Keenum and Ehle acquired the truck, they began the extensive build. The truck was a nice driver, and the previous owner performed a rather simple hot rod restoration, leaving the truck on the frame and updating a few of the components here and there. However, Keenum and Company had other plans for this classic.