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Meet the Best New Product Award Winners – Goodguys Columbus 2025

From suspension breakthroughs to slick bolt-ons and next-gen wiring solutions, this curated collection of fresh hardware gave attendees a first look at what’s about to hit the streets—and the shelves. With awards on the line and plenty of eyeballs walking the floor, companies brought their A-game, packing the display cases with smart engineering, clean design, and purpose-built upgrades. Whether you’re a pro builder or garage warrior, this was the place to get hands-on with the future of hot rodding.

Bumper to Bumper

Poison Spyder has a reputation for building some of the most extreme crawler rigs out there, and when it comes to advice, Clifton is usually at the top of our list of guys to ask. We were looking for a bumper that would be able to hold up to any rock we could slide into, as well as a well placed winch mount. A good looking bumper would be an added bonus, but we were willing to compromise on that last option. As it turned out, Poison Spyder had recently released their Brawler Bumper for XJ Cherokee’s. Not only did it have everything we were looking for, it’s a lot easier on the eyes than you would think for a hardcore bumper.

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