The 2025 Great Smoky Mountain Jeep Invasion stormed into Pigeon Forge with record-breaking energy. What began a few years ago in Townsend, Tennessee, with only 165 Jeeps has transformed into a jaw-dropping three-day spectacle at the LeConte Center. This year’s Invasion, held August 21–23, 2025, drew an unbelievable 50,000+ attendees, filling the town with the rumble of engines, the shine of custom builds, and the unmistakable buzz of Jeep® culture at its peak.









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