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NEW PRODUCT ROUND-UP AT THE NSRA NATS

There’s always something new to discover at the NSRA Street Rod Nationals, and the 57th Annual gathering in Louisville was no exception. From August 6–9, 2026, the Kentucky Exposition Center was packed with thousands of street rods, customs, trucks, muscle cars, and the builders and manufacturers who keep the hobby moving forward. Walking the aisles and checking out the displays, we found plenty of products that caught our attention—not necessarily because they were the biggest or flashiest items in the building, but because they represented smart ideas, quality craftsmanship, and the kinds of details that can make a great build even better.

Our SEMA 2025 Hot List

SEMA always delivers sensory overload — the unveilings, the crowds, the horsepower echoing off every hall. But this year, the real thrill came from the unexpected. Tucked between the headline builds and mega displays were the parts that made us slow down, lean in, and say, “Okay… now that’s something special.”

Meet the Best New Product Award Winners – Goodguys Columbus 2025

From suspension breakthroughs to slick bolt-ons and next-gen wiring solutions, this curated collection of fresh hardware gave attendees a first look at what’s about to hit the streets—and the shelves. With awards on the line and plenty of eyeballs walking the floor, companies brought their A-game, packing the display cases with smart engineering, clean design, and purpose-built upgrades. Whether you’re a pro builder or garage warrior, this was the place to get hands-on with the future of hot rodding.

PRODUCT SPOTLIGHT: BellaTilt Microsteer Roadster Column by Flaming River

Top-tier quality and a solid three-year warranty set Flaming River apart as the best in the business. Their tilt steering columns come fully equipped with an aluminum dress-up kit, featuring a turn signal arm with a Phillips screw, a tilt lever, a hazard knob with a screw, and a steering wheel hold nut. Additionally, Flaming River offers a comprehensive array of steering column accessories, including steering wheels, custom wheel adapters, floor mounts, and column drops.

PRODUCT SPOTLIGHT: VDOG® by Flaming River

We’ve all been there—slamming a monster LS, Coyote, or Hemi into an old muscle car or hot rod and hitting that inevitable roadblock: how the heck do you get the steering shaft through that tight engine bay? The answer, my friends, is the VDOG® from Flaming River. You’ve probably heard the name tossed around, but let’s dig into why you need this in your arsenal.

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