2023

THE FALKEN Tire Drift Showoff was a hit, to say the least. The event was held at Irwindale Motor Speedway on a beautiful, sunny afternoon. Thousands of people attended, which goes to show the outstanding marketing job that Falken Tire is doing to help make a difference in the tuner car movement. The company took it upon itself to give us a taste of what the Japanese market has been enjoying for so many years. Among the thousands of spectators, a healthy number of show cars showed up as well—and why wouldn’t they? This was an Import Showoff event, but this car show was a bit different from the norm. It was a JDM versus DTM show. In other words, Japanese against Euro. The cars that came out were very hot, with enough JDM and DTM on hand to kill you. All the heavy hitters and the big crews such as Team Hybrid, Flux, Tuningwerks Competition and Art-N-Motion came out to show their stuff. While this was a huge attraction, it was far from the main one.