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NEW PRODUCT ROUND-UP AT THE NSRA NATS

There’s always something new to discover at the NSRA Street Rod Nationals, and the 57th Annual gathering in Louisville was no exception. From August 6–9, 2026, the Kentucky Exposition Center was packed with thousands of street rods, customs, trucks, muscle cars, and the builders and manufacturers who keep the hobby moving forward. Walking the aisles and checking out the displays, we found plenty of products that caught our attention—not necessarily because they were the biggest or flashiest items in the building, but because they represented smart ideas, quality craftsmanship, and the kinds of details that can make a great build even better.

Top Parts Picks from Goodguys Columbus 2025

Columbus brought the heat—literally and figuratively. At this year’s Goodguys Nationals, the metal was shiny, the builds were wild, and the vendor midway was packed with gearheads showing off the next big things. We walked the aisles, kicked tires, talked shop, and came away with a short list of standout products we think deserve your attention. Whether you’re wrenching on a street truck, building a corner-carving pro-tourer, or chasing big boost, here are some of the best parts we spotted.

Meet the Best New Product Award Winners – Goodguys Columbus 2025

From suspension breakthroughs to slick bolt-ons and next-gen wiring solutions, this curated collection of fresh hardware gave attendees a first look at what’s about to hit the streets—and the shelves. With awards on the line and plenty of eyeballs walking the floor, companies brought their A-game, packing the display cases with smart engineering, clean design, and purpose-built upgrades. Whether you’re a pro builder or garage warrior, this was the place to get hands-on with the future of hot rodding.

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