Subtle is a term that doesn’t describe many hot rods, as most of them use bright paint and loud engines to stand out in the crowd. The new wave of high-end hot rods, however, often use softer colors and more elegant themes to make an outstanding statement. Doug Hoppe’s ’35 Ford coupe is a fine example of a subtle yet radical rod, and the crew at Lakeside Rods and Rides did an amazing job with the extensive metalwork, paint and final assembly. Lakeside Rods and Rides is notorious for elegant street rods, including this year’s America’s Most Beautiful Roadster, and the guys in the shop know exactly what it takes to build a jaw-dropping car.