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PRODUCT SPOTLIGHT: 1994-2007 Ford PSD DIESELSITE 40-Row Transmission Cooler
When you’re pushing the limits of your 7.3L or 6.0L Powerstroke Diesel—whether you’re running big power or hauling heavy—you’re playing a high-stakes game with your transmission. Heat is your enemy, and stock transmission coolers simply weren’t designed for the kind of loads serious truck owners demand. That’s where DIESELSITE steps in with a battle-ready solution: the 40-Row Transmission Cooler.

Car Spotting at HPX 2025
The inaugural High Performance Expo (HPX) made a powerful first impression, drawing industry professionals, builders, and enthusiasts to Charlotte for a three-day celebration of speed, innovation, and craftsmanship. From the packed show floor to live demos and high-profile panels, HPX delivered a dynamic mix of business and culture that felt more like a high-octane festival than a traditional trade show. With standout vehicles from top shops and legacy names alike—including purpose-built drag cars, pro-touring builds, and one-of-a-kind customs—the event proved to be a visual feast for anyone with a passion for performance.

HIGH-SCHOOL HEARTTHROB REVISITED
At first, it appeared as though the bright red Mustang didn’t have an engine in it, but once the seller, Eric Rizner, opened the hood, Holden and Wunsch could plainly see that the engine had been set back in the chassis. Was this the elusive Mustang “racecar” that Holden had been looking for?
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Leading the Pack
Alpha Motor Corporation's Stylish & Affordable EV Pickup Looks to Devour the Competition
“The design team at the Alpha Motor Corporation has made a habit of distilling some of the finest elements of classic automotive design into a modern formula for visual success in each of their offerings.’
Author
Jamie Dent
Photography Courtesy of Alpha Motor Corporation
Whether you like it or not, electric vehicles are increasingly becoming a part of our daily lives. Here at the AutoBuilder, we feel the current cost to shift into the electric vehicle (EV) lifestyle is a bit too high for many consumers. If you need comfortable, reliable transportation with a decent amount of tech that’s also easy on gas, a 2024 Toyota Camry is a great candidate, starting at around $26K. A comparable base model EV will cost nearly double that price. That’s a huge obstacle for car owners looking for their next ride. We also have the valid concerns with EV ownership of limited driving range, limited charging infrastructure, and the extra time spent waiting on a vehicle to charge compared to gassing up at the pump.
And don’t get us started talking about the looks of EVs. Somewhere along the line, car designers decided that all eco-friendly hybrids and EVs must look a certain way: rounded off, soul-less, abstract interpretations of vehicles, rich in technology, but devoid of warmth and style. It has to look futuristic and alien to promote the fact that it’s different from your standard gas powered vehicle. One could argue that this EV Style is a sort of postmodern extension of the malaise era of car design.
As more people adopt EVs, the infrastructure problems will work themselves out over time. If only someone would just offer an affordable EV vehicle with exciting, gotta have it styling, they could jump-start the EV revolution and change the whole automotive industry. Cue the Alpha Motor Corporation.
The New AMC
Enter the Alpha Motor Corporation. Alpha appears to be a rising star in the electric vehicle industry, focused on creating stylish and eco-friendly vehicles. Founded on innovation and sustainability, their goal is to change the way we think about transportation. They design and manufacture EVs that we think not only look great and perform well, while minimizing environmental impact. Alpha wants to make electric vehicles more accessible and appealing to everyone, aiming to lead the charge towards a cleaner, greener future. They’re constantly working to improve EV technology, striving to make electric transportation the norm for generations to come.
Alpha is currently in the stages of research and pre-production. Their website shows off many promising concepts of vehicles that we want to see on the roads. There’s several coupe, sedan, and even station wagon concepts that offer the excitement of classic European sportscar styling. Here at the AutoBuilder, we the Rex SUV offers a modern take on the classic styling of a first generation Bronco or Toyota Land Cruiser. The design team at the Alpha Motor Corporation has made a habit of distilling some of the finest elements of classic automotive design into a modern formula for visual success in each of their offerings. There’s a lot of promise here, but unlike many EV companies, they have they have built a fully functional test vehicle.
A WOLF in Sheep’s Clothing

In fact, Alpha recently hosted a successful ride-along event to show off its WOLF Electric Truck in Southern California. The styling is on point. The WOLF looks the part with rugged styling and classic proportions reminiscent of the great square bodied pickups of the 70s and 80s. This WOLF comes equipped with an array of upgrades, including the rugged Black Rhino Primm Beadlock wheels and high-intensity lighting solutions from Morimoto. This WOLF looks tough and capable of keeping up with the petrol-powered off-road crowd.
Participants experienced the truck’s impressive performance, navigating turns and reaching high speeds all while using only 20% of its battery capacity over an eight hour period. Alpha plans to hold more events like this to make sure they’re making electric vehicles that people really like, and they’re committed to giving people what they want.
Building Upon a Strong Base

The Alpha Motor Corporation has just unveiled its latest offering, the WOLF Single Motor RWD, Battery Electric Light Duty Truck. Engineered for affordability and broad market appeal, the WOLF boasts a range of 250 miles, extendable to 350 miles, while prioritizing durability to withstand rugged usage. This WOLF also proves its prowess, clocking in at 4.8 seconds for 0-60 mph acceleration and boasting a top speed of 125 mph. With a projected starting MSRP of $36,000, there’s a lot to get excited about. Customers have a plethora of customization options to personalize the WOLF to their liking, whether they prefer a rugged Fall Guy tribute or a weekend over-lander; the possibilities are endless. CLICK HERE to read the full press release.
Exceptional design, robust endurance, and a wallet-friendly cost would revolutionize the electric vehicle industry. The Alpha Motor Corporation stands at the forefront of transforming the EV industry. With more than 71,000 preorders already received, Alpha is primed to lead the charge in the EV revolution.
You can learn more about the Alpha Motor Corporation by visiting their website at alphamotorinc.com. Stay tuned! We’ll report back as we see more right here on The AutoBuilder.
WOLF single motor rwd
Battery Electric Light Duty Truck
Starting MSRP: US$36,000 – US$46,000*
*Price does not include potential savings of up to US$7,500 in federal EV tax credits and additional state EV tax incentives.Information is provided for illustrative purposes only and subject to change. Additional exterior lighting attachments and accessories are not included. Detailed information on WOLF™ will be provided as it becomes available.**Specifications are projected estimates.
Target Specifications
- Country of Production: United States
- Body Type: Truck (2 Door Cabin w/ Load Bed)
- Seating: Single Row (Driver and Passenger)
- Technology: E-Grid Platform
- Powertrain: 350V – 400V Battery Electric
- Battery: Lithium-Ion NMC (45kWh-100kWh)
- Range: 250mi – 350mi
- Drive Configuration: Single Motor RWD
- Dimensions: 4828mm x 1872mm x 1768mm (L x W x H) (190in x 73in x 1768in)
- Wheelbase: 2780mm (109in)
- Tire Size: 265/70 R17
- Ground Clearance: 241mm (9.5in)
- Brakes: Regenerative / Disc
- Suspension: Independent Front Suspension / Rear Leaf Springs
- Gross Vehicle Weight: 1,814kg (4,000lbs)
- Load Bed Dimensions: 1828mm x 1490mm x 450mm (L x W x H)
- 110V Load Bed Outlet
- Towing Capacity: 1360kg (3000lbs)
- Acceleration: 4.8s (0-60mph)
- Max Speed: 125mph
- Motor Type: Permanent Magnet Synchronous Motor (PMSM)
- Power (Peak/Continuous): 100-150 / 75 (kW)
- Torque (Peak / Continuous): 350 / 160 (Nm)
- Max Motor Speed: 15,000 (rpm)
- Weight: Motor 45 (kg)
- Gearbox Type: 2 Stage Spur Gear with Differential
- Gear Ratio: 9.53, 8.5
- Torque (Peak / Continuous): 3,335 / 1,524 (Nm), 2975 / 1360 (Nm)
- Max Speed: 1,574 (rpm), 1,746 (rpm)
- Peak Efficiency of EDU: >94% @ Motor
- Power Electronic: PE250
- 11kW On-Board Charger
- OBC As V2L/V2G
- 3kW DC-DC Converter
- DC Fast Charge
- ISO 15118 Compatible
- LED Headlights (Daytime Running Lights)
- Center Digital Display
- USB and Bluetooth Connectivity
- Digital Sound System
- Dual 12oz Cup Holders
- Rear Sliding Window
- 9.5ft³ Front Cargo Space
ARTICLE SOURCES
Alpha Motor Corporation
9551 Irvine Center Drive
Irvine, CA 92618
949.393.0548

