SSBC brakes

There are SEMA vehicles, and then there are SEMA vehicles. Do you want an explanation? Okay, all SEMA vehicles are built to show off a company’s part, but some vehicles are “built” with only that part on it and are otherwise stock. While we won’t say that these vehicles are totally a waste of time—some have shown a great deal of imagination—for the most part they don’t capture our attention, nor are they what you would consider to be mainstream vehicles.

Boyd’s Automotive Illustrator Todd Emmons is a talented guy. After all, as an automotive illustrator he makes his living transforming Boyd Coddington’s ideas into two-dimensional splendor, and when he wears his graphic artist hat, he designs the ads and catalogs for Coddington’s operation as well. So it should come as no surprise that Emmons would display a definite flair when it came to building a ride of his own. The only surprise is that he decided to channel that talent into building a pickup truck. Not that we’re complaining, mind you. As truck enthusiasts, we love the idea that high-end talents are turning their eyes toward pickups. In the case of Emmons, his muse is this outstanding ’74 Chevy C10.