Roger Burman
Subtle is a term that doesn’t describe many hot rods, as most of them use bright paint and loud engines to stand out in the crowd. The new wave of high-end hot rods, however, often use softer colors and more elegant themes to make an outstanding statement. Doug Hoppe’s ’35 Ford coupe is a fine example of a subtle yet radical rod, and the crew at Lakeside Rods and Rides did an amazing job with the extensive metalwork, paint and final assembly. Lakeside Rods and Rides is notorious for elegant street rods, including this year’s America’s Most Beautiful Roadster, and the guys in the shop know exactly what it takes to build a jaw-dropping car.
It occurred rather quickly—in just a decade or so, the Ridler award has risen to the top of the list of awards for hot rods. Sure, it all started more than 60 years ago, but back in the 2000’s, the competition intensified for this coveted award. The Auto Builder was intrigued by the award’s newfound popularity, and we did everything in our power to bring proper recognition to these grand automobiles. We also dedicated ourselves to help popularize “The Great Eight,” which each car must win to qualify for Ridler competition. Being selected in the Great Eight is a feat in its own right, but the road to winning the Ridler is as mysterious as the final award itself.
