Just after New Year’s, when the cold really starts settling in, one of the first major indoor car shows of the year rolls into town. The O'Reilly Auto Parts World of Wheels Custom Auto Show has become a yearly tradition—mixing hot rods, customs, and classics with a dose of pop culture to create a winter event that gives the whole family a reason to get out of the house.

For more than 70 years, Detroit Autorama has been the proving ground where the world’s most ambitious custom cars, hot rods, and coachbuilt masterpieces step into the spotlight. What started back in 1953 as a humble fundraiser to build a drag strip has grown into a full-blown celebration of automotive craftsmanship, creativity, and hot rod culture. Today, the show packs the cavernous halls of Huntington Place with hundreds of cars, thousands of enthusiasts, and a level of competition that pushes builders to bring their absolute A-game.

Of all the cars that have found favor among super rodders and racers alike, few would argue the appeal of ’39-’41 Willys coupes and pickups, which have enjoyed a powerful attraction since first appearing as gas coupe and sedan drag racers back in the ’60s.

There are so many good-looking ’32 Ford street rods around, one might think that building a really nice one is easy, but it is not that simple. To begin with, the Deuce is an inherently good-looking car, which presents a two-edged sword. First, you have a great-looking piece to start with, and second, you must be extremely careful not to make it look worse.

It seems as if only yesterday that the 2003 Ridler award was presented at the Detroit Autorama. Each year’s event is progressively a tougher call to make, because the cars continue to get better and better, and more expensive in their construction and detail. Some of the most beautiful vehicles you can imagine were on hand, and we will be bringing you more of those cars in the year to come. Meanwhile, we are still entranced with some of the cars that make the Great Eight grouping.

It was once said, “To aspire to perfection is the goal of all who create, as anything less confines us to conformity,” and never has this been more apparent than in the numerous rodding creations being shaped today. Never before has so much time, effort and expense been lavished on vehicles that were once pushed aside in favor of newer endeavors.