1175 HP
February 18, 2024
THE AUTO BUILDER
Featured
Beech Bend’s Best at the Tri-Five Nationals 2025
This year marked 70 years since the 1955 Chevy hit the streets, kicking off a three-year run that forever changed the automotive landscape. And judging by the rows of spotless Bel Airs, hardtop sedans, wicked gassers, and full-tilt pro-touring machines, the legend is alive, well, and meaner than ever. Everywhere you turned, there was another masterpiece—whether it was a flawless restoration, a ground-shaking drag car, or a radical custom that pushed the envelope.
BOMB’S AWAY
Bully Dog Technologies, located in Aberdeen, Idaho, was established in 1999 with the intent of designing and building diesel performance parts that both improved performance and truck reliability. In the past eight years, Bully Dog has hit its target and never looked back in the diesel world, and now has expanded its business with the same quality parts for both cars and trucks.
Product Spotlight: Borgeson Street & Performance Series OBS 12.7:1 Power Steering Box
Expanding on their wildly successful Street & Performance Series of steering gears, Borgeson Universal now offers the only quick ratio power steering box to replace the Delphi 800 series in the 1988-1998 Chevrolet and GMC OBS trucks. This all-new power steering box has a quick 12.7:1 ratio with firm modern steering feel. The Borgeson Street & Performance power steering box will bolt directly to the stock location and fit to the original power steering pitman arm, steering shaft and power steering hoses.
Spotlighter
PRODUCT SPOTLIGHT: 1994-2007 Ford PSD DIESELSITE 40-Row Transmission Cooler
Push Your Powerstroke Further—Without the Heat Risk
When you're pushing the limits of your 7.3L or 6.0L Powerstroke Diesel—whether you're running big power or hauling heavy—you’re playing a high-stakes game with your transmission. Heat is your enemy, and stock transmission coolers simply weren’t designed for the kind of loads serious truck owners demand. That’s where DIESELSITE steps in with a battle-ready solution: the 40-Row Transmission Cooler.
Author
The Auto Builder Staff
Product Images Courtesy of Dieselsite
Designed to Dominate Heat
Unlike other aftermarket coolers that top out at 37 rows, DIESELSITE’s 40-row stacked plate design leads the pack in both fluid capacity and heat dissipation. This means more surface area, more cooling power, and more confidence—whether you’re towing up a mountain pass or hammering down the highway with a fully built rig.
Tested up to a jaw-dropping 90,000+ GVW, this cooler absolutely crushes the OEM spec of 28,000 GVW on 1999–2003 7.3L trucks. That’s more than triple the capability. Translation: no more sweating over transmission temps.
Built for Reliability. Backed by R&D.
Every DIESELSITE product is engineered with obsessive attention to detail—and this cooler is no exception. It’s purpose-built for both the 7.3L and 6.0L platforms, with hardware options tailored for each engine. Whether you’re a weekend warrior or daily workhorse, this cooler adds a massive layer of insurance to your build.
Why It Matters
Power means nothing if your transmission can’t keep up. Don’t let overheating sideline your investment. The DIESELSITE 40-Row Transmission Cooler is a must-have upgrade for anyone serious about protecting their drivetrain under pressure.
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