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Beach Please: Jeep Beach 2024

Annual Jeep Festival Wraps up with record attendance


Picture of Jamie Dent

Jamie Dent

Photography by Wendy Miles

In the heart of Daytona Beach, Florida, from April 19th to the 28th, a congregation of Jeep enthusiasts embarked on an epic journey at Jeep Beach 2024. This annual extravaganza shattered previous attendance records, transforming the city into a mecca for all things Jeep.

The festivities kicked off with an electrifying Scavenger Hunt powered by the Goosechase App, leading participants on a quest to uncover hidden gems scattered across the city. Following this, the community’s commitment to environmental stewardship was on full display during a Coastal Cleanup initiative.

Throughout the week, the Parking Lot Party set the stage for the main event, featuring live tunes, delectable delights from local food trucks, and a noble blood donation drive.

A standout moment was the adrenaline-fueled Off-Road Experience at Cracker Ranch, sponsored by the folks at Hankook Tires, offering thrill-seekers the ultimate test for their Jeeps. Meanwhile, Jeeps at the Rock provided a laid-back vibe with activities like sunrise yoga, beachside games, and an epic tug-of-war showdown at the iconic Hard Rock Hotel.

The climax of Jeep Beach 2024 was the 21st Annual Main Event Show at the Daytona International Speedway, where over 200 national Jeep industry vendors showcased cutting-edge innovations and products, igniting the fervor of Jeep aficionados.

Adding to the excitement was the Jeep Beach JBR Music Fest, headlined by the country crooner Lee Brice and reggae legends The Wailers, among other stellar acts. Against the backdrop of pulsating beats and dazzling fireworks, Jeep unveiled its highly anticipated special edition 2024 Wrangler 4xe and Gladiator models, eliciting thunderous applause from the crowd.

As Jeep Beach 2024 came to a close, it was evident that the event embodied a vibrant lifestyle that transcended mere vehicular showcases, forging bonds among individuals from all walks of life. With the echoes of roaring engines and the laughter of newfound comrades lingering in the air, Jeep Beach concluded on a triumphant note, leaving attendees eagerly counting down the days until next year’s escapades.

For more details on Jeep Beach and upcoming events, swing by the official Jeep Beach website or connect with them on social media.

This Jeep not only looks amazing, it sounds amazing too. This extreme custom was found at the Extreme Soundz booth.

The Twisted Tea JT on display at the KG1 Forged/Fury Tires booths was looking monstrous on LED lit 30s

Also on display at the Fury Tires booth was this Retro Cool Jeep J10 Pickup. Mariah and the folks at Lifted Rippers really know how to build a showstopper.
This 2020 Gladiator JT Sport was on display at the Jeep Conversion Solutions booth. We really love the color scheme on this build. The satin wrap with the custom powder-coated wheels with gold accents really work well together. Where many builds are over-the-top, this one is just right.
Alex Yerno of Los Botao 4x4 showed up with his Optimus Prime JT. This build is a prime example of the passion that goes into these custom builds. Michael Bay may be watching. Might we see Optimus Prime sporting a Jeep mode in the next Transformers movie?


Picture of Jeep Beach

Jeep Beach

124 N Nova Rd 206
Ormond Beach, FL 32174

[email protected]

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