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Observations From the Field
Call ’em tech tips, building tips, details or whatever you like, but this is the stuff we see at events and shows while shooting features or doing shop tours, not to mention things we’ve discovered while working in our own shops. It’s like when you’re foot-cruising an event with the boys and pointing things out to each other, or when you have a stroke of genius while working on your own project.

Drilled and Thrilled
Rich Oakley is not your average hot rod builder. There is no room for cookie cutter cars in the Retro Rides by Rich shop in Archdale, North Carolina. In fact, he prefers to be one step ahead of the norm when it comes to building his personal rides. Loosely inspired by the Tony Nancy 22 Jr., his Model A highboy comes equipped with an attitude. “The car has a loud, rude nature. That’s what I like about it, the way it shakes, smells, and of course, the noise,” Oakley says. It has an aggressive stance, and those six Holley 94 carburetors are an indication that the roadster might have a chip on its shoulder.

SUBTLY SLICED
Subtle is a term that doesn’t describe many hot rods, as most of them use bright paint and loud engines to stand out in the crowd. The new wave of high-end hot rods, however, often use softer colors and more elegant themes to make an outstanding statement. Doug Hoppe’s ’35 Ford coupe is a fine example of a subtle yet radical rod, and the crew at Lakeside Rods and Rides did an amazing job with the extensive metalwork, paint and final assembly. Lakeside Rods and Rides is notorious for elegant street rods, including this year’s America’s Most Beautiful Roadster, and the guys in the shop know exactly what it takes to build a jaw-dropping car.
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Product Spotlight: Brian Tooley Racing’s GEN III & IV TRUCK NORRIS CAM
Unleash the True Potential of Your GM Truck with the BTR Gen III/IV Truck Norris Camshaft
Author
The Auto Builder Staff
Images Courtesy of Brian Tooley Racing
Unmatched Performance
The BTR Truck Norris Camshaft is the result of hundreds of hours of in-house cam lobe design and dyno testing. Brian Tooley Racing left no stone unturned in developing a camshaft that brings your GM truck to life, whether you’re hauling, towing, or just tearing up the open road. With a focus on optimizing mid-range power and maintaining low-end drivability, this cam offers the perfect balance for truck owners who demand versatility and performance.
The Truck Norris Camshaft shines where it matters most—in real-world performance. Expect improved throttle response, enhanced torque for towing and hauling, and an aggressive yet refined idle that commands attention (check out the video below to hear BTR’s Truck Norris in action).
Built for Reliability
Brian Tooley Racing is known for pushing the limits of performance without sacrificing reliability, and the Truck Norris Camshaft is no exception. Crafted from high-quality materials and designed for durability, this cam is built to handle the rigors of truck life. It’s compatible with stock cylinder heads and valvetrain components, making it a straightforward upgrade that delivers massive gains without requiring extensive modifications.
For those ready to take things to the next level, pair it with supporting mods like upgraded valve springs and a tuned ECU to unleash even more power. This camshaft is the perfect foundation for a performance build, whether mild or wild.
Why Choose the Truck Norris Camshaft?
There’s no shortage of performance parts out there, but the BTR Truck Norris Camshaft stands in a league of its own. Here’s why it’s a game-changer:
- Optimized for Truck Applications: Designed specifically to enhance the performance characteristics that matter most to truck owners, like low-end torque and mid-range power.
- Proven Performance Gains: Backed by rigorous dyno testing, this camshaft consistently delivers horsepower and torque increases that you can feel.
- Ease of Installation: Compatible with factory valvetrain components, making it an ideal upgrade for enthusiasts and professionals alike.
- Legendary Reputation: Brian Tooley Racing is a name synonymous with top-tier performance, and the Truck Norris Camshaft lives up to the hype.
Real Results, Real Trucks
Don’t just take our word for it—the results speak for themselves. Truck owners across the country are raving about the difference the Truck Norris Camshaft makes. Whether you’re merging onto the highway, passing slowpokes with authority, or climbing steep grades with a heavy load, this cam delivers the performance you’ve always wanted.
Make the Upgrade Today
So, what are you waiting for? If you’re ready to take your GM truck to the next level, the BTR Gen III/IV Truck Norris Camshaft is your ticket to unmatched performance. With its perfect blend of power, reliability, and ease of installation, it’s the ultimate upgrade for your 1999-2013 Silverado or Sierra. CLICK HERE to head on over to the BTR website. Get yours today and experience the thrill of a truck that truly lives up to its potential.
Brian Tooley Racing—because your truck deserves the best.





