Challenging The Odds
November 18, 2024
THE AUTO BUILDER
Featured
ROLL WITH IT
The name Cusco is synonymous with high-end, well-made performance parts. Even though we don’t often see Cusco parts on U.S. soil, when someone has them, people seem to recognize the parts immediately. Cusco specializes in many specific aftermarket automotive parts, but this month we’re going to get a firsthand look at the ins and outs of installing a six-point Cusco cage into a Nissan 240SX.
Inferno
Builders Joe Keenum and Dan Ehle are best friends and business partners. Initially drawn together by their love for classic cars and trucks, the two have created a number of super rods and classic trucks over the years out of their shop in Leighton, Alabama. Keenum and Company has built trucks that compete with the best of the top-name builders in the country. Producing upwards of a dozen custom vehicles a year, the duo decided it was time to go it a bit further and build a radical shop truck that would showcase the expert craftsmanship the shop is capable of producing.
After running across this 1972 Chevrolet 1/2-ton pickup in early 2006, they felt this was the classic truck that would make the ideal candidate for the project they had in mind. 0nce Keenum and Ehle acquired the truck, they began the extensive build. The truck was a nice driver, and the previous owner performed a rather simple hot rod restoration, leaving the truck on the frame and updating a few of the components here and there. However, Keenum and Company had other plans for this classic.
Remembering When
When Ricardo Lopez began building this 1955 Chevy he had some help, as well as a plan. In the beginning, this little Chevy pickup was to provide an excellent chance for Ricardo to spend some time with his son, Ricky, and to be able to show the boy some of the tricks that he had learned over the many years he had worked as a customizer, bodyman and painter. As owner of Paint By Lopez in Compton, California, Ricardo had hopes of his boy taking over for him in the years to come, maybe even calling the shop Paint By Lopez & Son. Unfortunately, Ricky was taken from Ricardo and his wife, Monica, in a freak accident. At first Ricardo was going to sell the truck, as the sight of it was almost too much to bear. But upon reflection he changed his mind. Ricardo thought that finishing the project was not only a perfect way to work through his grief, but it would also give him a chance to feel connected to the son he had lost. When the Chevy was completed, it would be a way to honor Ricky’s memory.
Spotlighter
Product Spotlight: Brian Tooley Racing’s GEN III & IV TRUCK NORRIS CAM
Unleash the True Potential of Your GM Truck with the BTR Gen III/IV Truck Norris Camshaft
Are you ready to give your GM truck the performance boost it deserves? Look no further than the BTR Gen III/IV Truck Norris Camshaft from Brian Tooley Racing. Designed specifically for 1999-2013 Chevrolet Silverado and GMC Sierra trucks, this camshaft is engineered to deliver a significant increase in horsepower and torque, transforming your daily driver into a powerhouse.
Author
The Auto Builder Staff
Images Courtesy of Brian Tooley Racing
Unmatched Performance
The BTR Truck Norris Camshaft is the result of hundreds of hours of in-house cam lobe design and dyno testing. Brian Tooley Racing left no stone unturned in developing a camshaft that brings your GM truck to life, whether you’re hauling, towing, or just tearing up the open road. With a focus on optimizing mid-range power and maintaining low-end drivability, this cam offers the perfect balance for truck owners who demand versatility and performance.
The Truck Norris Camshaft shines where it matters most—in real-world performance. Expect improved throttle response, enhanced torque for towing and hauling, and an aggressive yet refined idle that commands attention (check out the video below to hear BTR’s Truck Norris in action).
Built for Reliability
Brian Tooley Racing is known for pushing the limits of performance without sacrificing reliability, and the Truck Norris Camshaft is no exception. Crafted from high-quality materials and designed for durability, this cam is built to handle the rigors of truck life. It’s compatible with stock cylinder heads and valvetrain components, making it a straightforward upgrade that delivers massive gains without requiring extensive modifications.
For those ready to take things to the next level, pair it with supporting mods like upgraded valve springs and a tuned ECU to unleash even more power. This camshaft is the perfect foundation for a performance build, whether mild or wild.
Why Choose the Truck Norris Camshaft?
There’s no shortage of performance parts out there, but the BTR Truck Norris Camshaft stands in a league of its own. Here’s why it’s a game-changer:
- Optimized for Truck Applications: Designed specifically to enhance the performance characteristics that matter most to truck owners, like low-end torque and mid-range power.
- Proven Performance Gains: Backed by rigorous dyno testing, this camshaft consistently delivers horsepower and torque increases that you can feel.
- Ease of Installation: Compatible with factory valvetrain components, making it an ideal upgrade for enthusiasts and professionals alike.
- Legendary Reputation: Brian Tooley Racing is a name synonymous with top-tier performance, and the Truck Norris Camshaft lives up to the hype.
Real Results, Real Trucks
Don’t just take our word for it—the results speak for themselves. Truck owners across the country are raving about the difference the Truck Norris Camshaft makes. Whether you’re merging onto the highway, passing slowpokes with authority, or climbing steep grades with a heavy load, this cam delivers the performance you’ve always wanted.
Make the Upgrade Today
So, what are you waiting for? If you’re ready to take your GM truck to the next level, the BTR Gen III/IV Truck Norris Camshaft is your ticket to unmatched performance. With its perfect blend of power, reliability, and ease of installation, it’s the ultimate upgrade for your 1999-2013 Silverado or Sierra. CLICK HERE to head on over to the BTR website. Get yours today and experience the thrill of a truck that truly lives up to its potential.
Brian Tooley Racing—because your truck deserves the best.
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