Ridler Award
If you weren’t at the 2025 Detroit Autorama, you missed out on a pure, unfiltered dose of horsepower, chrome, and custom car insanity. From February 28 to March 2, Huntington Place (yeah, the old Cobo Hall) became ground zero for everything loud, fast, and meticulously built. And smack in the middle of it all? The Cavalcade of Customs—a no-holds-barred showcase of the wildest, cleanest, and most mind-blowing custom rides the country has to offer.
We were back in the Motor City for the 72nd Detroit Autorama, held from February 28 to March 2, 2025, at Huntington Place. Over 800 custom cars, trucks, and motorcycles filled the halls, showcasing everything from high-dollar, jaw-dropping builds to gritty, backyard-bred machines. But the biggest prize? The Don Ridler Memorial Award, aka the Ridler, handed out to the one car that stands above all others for design, craftsmanship, and attention to detail.
In terms of historic automotive achievements (and there have been many, to be sure), this stylized ’36 Ford roadster will long be remembered for its most human elements. Through them, a vehicle of unparalleled execution—at least to date—regardless of type, style or vintage, has come of age. Only slightly reminiscent of the car it is based upon, the lines expressed through the flowing body and adjoining components, and all of the well-placed details, give one the impression of speed, style and a hint of great classics of the past. And while it may take on a hint of flavor of classics past, the overall concept is entirely its own—a coach-built car done for these modern times.
Every creative endeavor, from fine art to mechanical invention, requires some type of high-wire act—a unique and delicate balance between vision, creativity and capability. When the cogs align, and the elusive look rises to the forefront, there’s no questioning the purity of its origin.
It’s been said that in a perfect world creativity would flourish without criticism. Most attempts to reach a certain artistic understanding are generally met by some degree of judgment, and sometimes offhanded ridicule. Call it a misunderstanding, envy even, but the bottom line comes down to outrageous personal expression, whether some understand the need for it or not.
Alloway has built a lengthy succession of exciting cars, each with its own style, and all with a level of detailing that is a trademark of Alloway’s creations. This kind of finish work has earned him the coveted Ridler Award, along with every honor and title that one could garner from this hobby.
In 2002, we rushed to print “first-look” coverage of the cars in contention for the 2002 Ridler Award. Since the number of finalists totaled eight, we elected to call them “The Great Eight.” The folks in Detroit liked the term so well that, beginning this year, the “official” name for the chosen finalists has become The Ridler Award “Great 8.”
