off-road adventure
Overland Expo Mountain West 2024 just wrapped up, and if you weren’t there, you missed out on one heck of a great weekend. Held from August 23-25 in Loveland, Colorado, this event was the ultimate gathering for anyone who lives and breathes off-road adventure. We’re talking thousands of overlanding die-hards, hundreds of exhibitors, and more gear than you could shake a winch at.
Back in 2013, Artec Industries embarked on a mission to create robust armor products tailored for the hardcore off-road crowd. Their adventure began with their very first Jeep Wrangler JK, fondly named the ARTECON. Initially, they experimented with steel as the go-to material. However, it didn’t take long to uncover steel’s inherent drawbacks: it was heavy, a pain to install, prone to overheating, a gas guzzler, and susceptible to rust.
The 2024 Jeep Beach Festival in Daytona Beach, Florida, was an exhilarating celebration of Jeep culture and off-road adventure. Held from April 19 to April 28, the event promised a week filled with excitement for Jeep enthusiasts from around the globe.
