Marcel’s Custom Metal
It occurred rather quickly—in just a decade or so, the Ridler award has risen to the top of the list of awards for hot rods. Sure, it all started more than 60 years ago, but back in the 2000’s, the competition intensified for this coveted award. The Auto Builder was intrigued by the award’s newfound popularity, and we did everything in our power to bring proper recognition to these grand automobiles. We also dedicated ourselves to help popularize “The Great Eight,” which each car must win to qualify for Ridler competition. Being selected in the Great Eight is a feat in its own right, but the road to winning the Ridler is as mysterious as the final award itself.
In terms of historic automotive achievements (and there have been many, to be sure), this stylized ’36 Ford roadster will long be remembered for its most human elements. Through them, a vehicle of unparalleled execution—at least to date—regardless of type, style or vintage, has come of age. Only slightly reminiscent of the car it is based upon, the lines expressed through the flowing body and adjoining components, and all of the well-placed details, give one the impression of speed, style and a hint of great classics of the past. And while it may take on a hint of flavor of classics past, the overall concept is entirely its own—a coach-built car done for these modern times.