custom Chevy truck

In early December,” Gil Palmer told us, “I had a triple bypass operation. I was unable to work or drive. I was bored each day.” On his daily walk he had to go right past his new ’04 Chevy Silverado pickup in the garage. The glimpse at his truck before each walk served as a motivator, and he started imagining things that he could do while he was forced to keep it parked next to his previous project.

It is very apparent that when Frank Mauro wants something, he has the patience to wait for it. Take this ‘38 Chevy pickup, for example. Mauro had seen it in a storage yard for many years, but couldn’t convince the owner to sell it to him. It seems that the previous owner had a handle on patience himself, as the truck had actually been sitting for 25 years.

Those who know Ottawa, Kansas Roger Ward are almost certainly aware of his dry wit, his candid demeanor and his unique ability to create understated cars, one after the other. His talent in applying the most understated details to relatively unsung vehicles provides a lesson for us all that the best way to make a strong statement is to say as little as possible and do it your own way.
While his daily duties revolved around reworked body panels and refining those efforts with a paint gun, his lifelong hobby has focused those skills on a series of cars that exudes the same laid-back character which can be enjoyed in this extremely subtle, yet equally eye-?catching, 64 short-wheelbase Chevy pickup. As with so many trucks of this era, previous owners didn’t worry too much about retaining its pristine originality. Dented and rusty, this truck had been through the proverbial ringer, which made this conversion that much more difficult to achieve. Then again, Ward’s particular talents have made a great deal out of lesser vehicles, so this would simply be another test of his talents and another example of the skills he wields.

Boyd’s Automotive Illustrator Todd Emmons is a talented guy. After all, as an automotive illustrator he makes his living transforming Boyd Coddington’s ideas into two-dimensional splendor, and when he wears his graphic artist hat, he designs the ads and catalogs for Coddington’s operation as well. So it should come as no surprise that Emmons would display a definite flair when it came to building a ride of his own. The only surprise is that he decided to channel that talent into building a pickup truck. Not that we’re complaining, mind you. As truck enthusiasts, we love the idea that high-end talents are turning their eyes toward pickups. In the case of Emmons, his muse is this outstanding ’74 Chevy C10.