billet wheels
Whatever your preference in cars, Boyd Coddington took them to new heights through his exceptional ability to unite highly creative forces in a common effort, from the design stage to show-winning results.
Hot rodders used to scoff at the idea of trucks stealing the show. Now? They’re the stars. The 2025 Grand National Roadster Show (GNRS) proved that trucks aren’t just workhorses anymore—they’re rolling showcases of power, design, and straight-up cool factor. Whether slammed to the pavement or built for full-throttle performance, trucks have carved out their own space in the custom scene, and this year’s GNRS made it clear: the truck takeover is real.
When the sun is high and you want to reach for something cool, the presence of this surf-inspired ’60 Mercury station wagon is meant to provide onlookers with the next best thing to a refreshing SoBe beverage. We think the effort is successful—the Merc is a refreshing approach to vehicle personalization.
